This course provides the fundamentals of planning effective Search Engine Optimisation (SEO) and Pay-Per-Click (PPC) advertising campaigns.
SEO Strategies
- The factors influencing search engine rankings and an understanding of how search engines operate.
- How to develop an effective customer-centric keyword strategy to enhance online visibility and improve campaign outcomes.
PPC Advertising Campaigns
- The practical aspects of setting up and managing a successful PPC campaign using the Google Ads platform.
- Explore SEO content, technical optimisation, and linking strategies to ensure your campaign drives high-quality traffic to your landing pages.
This course is designed for marketers with little to no previous experience in Search Engine Optimisation (SEO) and PPC advertising.
If you are already working in SEM you may be interested in our specialist courses in Search Engine Optimisation (SEO) and PPC Google Ads.
SEO Strategies
- How search engines respond to customer queries
- Why keyword research must be customer-centric
- How on-site optimisation improves search results
- The technical aspects of SEO you need to know
- The long-term importance of link building
PPC Advertising Campaigns
- Using PPC to drive traffic to your conversion pages
- How to set up Google Ads search campaign
- The different campaign types (search, performance max, display, shopping, video, app, local etc.)
- Targeting options on the Google Display Network
- How to set up keyword targeting
- Effective auction bidding tactics
- How to measure the effect of your PPC campaigns
Speak to one of our specialist learning advisers about making a group booking and discuss how your business can work with CIM to achieve your marketing goals
Call us on +44(0)1628 427 360
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Speak to one of our expert learning advisers to understand more about this course, how it fits into your CIM learning journey and how we can help you with group bookings.
Phone: +44 (0)1628 427 360
Email: training@cim.co.uk
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