A masterclass for marketers who want to gain competitive advantage through effective use of sponsorship. This course is designed for anyone who needs to plan or lead a sponsorship programme.
The course explores the contribution sponsorship can make across different sectors and budget levels. It covers when to use sponsorship as part of your marketing strategy, how to develop a sponsorship brief, how to find and/or develop the right property and how to implement an impactful programme. There is a strong focus on building an effective sponsorship strategy including evaluation and ROI. Delegates will also gain practical insight into sponsorship contracts, the negotiation and pitch processes and how to manage risk. Case studies and real-world examples will be used throughout to illustrate activation and implementation in competitive markets.
This course is for those considering sponsorship within their marketing strategy or taking on sponsorship leadership responsibility. The themes and examples apply to organisations of any size or maturity in any category - whether budgets are £10,000 or £10m, and whether the scope is local or global.
- The role of sponsorship and how it aligns to wider marketing and corporate strategy
- Understand and practice developing a sponsorship strategy
- Identify different types of sponsorship property and make strategically aligned choices
- Understand contemporary activation programmes and media options available
- Understand opportunities for enhanced returns and benefits from new sources
- Practical steps including contracts and risk management
- Briefing and leading a pitch process
- Explore and understand sponsorship evaluation measures, including ROI
- Insight for leading within a sponsorship eco-system
- How to ask better questions throughout the sponsorship leadership process
Speak to one of our specialist learning advisers about making a group booking and discuss how your business can work with CIM to achieve your marketing goals
Call us on +44(0)1628 427 360
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Speak to one of our expert learning advisers to understand more about this course, how it fits into your CIM learning journey and how we can help you with group bookings.
Phone: +44 (0)1628 427 360
Email: training@cim.co.uk
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