Member Exclusive: Future-fit strategic marketing planning

The number one challenge we hear from marketing leaders is how to truly connect their marketing strategy to customers and win in market, ensuring they are fit for the future.

In a world of constant change, the companies that can identify and harness opportunity most successfully for competitive advantage will be the winners. Sounds simple, but why is it so hard?

There are multiple reasons, for example, there are so many diverse and rapidly changing ways to connect with customers in this digital world, it’s easy for marketers to sometimes focus on the shiny new tactics, before considering the “why” they are doing it, meaning the strategy, can get missed.

So how can they rise above this? How can they powerfully align strategy and activation tactics to win now and beyond the horizon?

Members can watch this webinar on-demand to get practical insights into:

• How customer centric, brand building strategy can help anticipate and identify opportunity and satisfy it at a profit
• How marketing science is changing the way marketers think about marketing, helping them create sustainable competitive advantage through making the best bets and choices on where to play and how to win in market
• How great strategy, inspired by customer insight, and using the brand as North Star, catalyses impactful marketing mix experiences that truly deliver customer brand value