The B2B buyer has changed over the course of the past decade in how they engage vendors, how they use information and how they decide on purchases; this has in turn has disrupted traditional marketing approaches. This masterclass helps B2B marketers to understand today’s’ business customer and to be up-to-date with latest marketing approaches in order to better engage, acquire and retain them.
Those interested building a more effective B2B customer focused marketing strategy. A masterclass for B2B marketing managers, B2B marketing directors and business owners.l
- Understand the buyer landscape and changes in buying behaviour
- How to adapt marketing for different business segmentationsÂ
- Identifying buyer types, stakeholders and how to influence them
- Understand the acquisition marketing mix and how to apply it
- How to identify and use partners for acquisition purposes
- Develop marketing solutions to support acquisition marketing
- How to capture leads, nurture leads
- Events marketing in the acquisition phases
- Customer loyalty – how to improve customer stickiness
- How to prevent customers from lapsing
- Identifying customers for business expansion and growth
- Account-based marketing and how to apply
- Understand C-suite customers and C-suite marketing
- Measure across the customer life cycle and understand KPIs
- Practical case studies to support the learning experience
Speak to one of our specialist learning advisers about making a group booking and discuss how your business can work with CIM to achieve your marketing goals
Call us on +44(0)1628 427 360
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