Events & Networking

April 03, 2019

9:00 AM - Malmesbury

Join CIM for a computer-based session to develop your hands-on skills to better interrogate and interpret website visitor behaviour and digital campaign performance.

At this morning workshop you will learn, via your own Google account, how to:

• Interrogate visitor journey flows
• Set appropriate journey goals and alerts
• Use Google Analytics Campaign URL Builder facility to track and measure performance from email and web campaigns
• Use Google Tag Manager to add and update website tags, enabling conversion tracking, enhanced site analytics and remarketing
• Integrate Google Ads (formerly Adwords) and Google Analytics to deliver a better understanding of pay-per-click performance
• Create and export custom management reports

Delegates should ensure they bring their Google login details and the ability to authenticate them. To fully participate, delegates should check that their Google Analytics account is correctly integrated and functioning ahead of the session.

This practical workshop requires attendees to use a computer so please bring a laptop (or tablet device if you don't have a laptop) to use during the session.

CPD category: Digital integration
Duration: 3.5 hours

Registration and networking is from 09:00, the event starts at 09:30 and finishes at 13:00. If you are non-EU resident, please call the Regional Events team to make your booking.

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Whatley Manor Hotel and Spa
Easton Grey
Malmesbury
Wiltshire
SN16 0RB
United Kingdom

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