Here are your tailored learning recommendations to help you strengthen your skills across the five elements of proposition development, based on your Marketing Index assessment results.
Your current level is .
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Plan high-impact B2B communications that drive sales using a 5-step framework.
How to build, optimise and scale Google Performance Max campaigns across all channels.
How to use AI to write clearer, more consistent content, reports, proposals and communications.
The definitive guide to transforming marketing with AI-driven insight, automation and creativity
Enhance your copywriting processes by mastering, customising and training generative AI models to deliver optimal results.
How to work more flexibly when planning and delivering digital and offline marketing projects using Agile project management approaches.
Improve your editing process and develop professional proofreading skills.
How to maximise your SEO to increase Google SEO traffic and drive more customers.
How and when to use Google Analytics 4 (GA4).
How to plan and optimise your PPC Google Ads campaigns.
AI and emerging digital tech to improve customer experiences, drive data-driven insights and create and optimise content.
Optimising content for language, generative and AI answer engines (LEO / GEO / AEO / AIO).
