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Develop a multi-channel approach to digital marketing campaign planning that optimises results.
How and when to use Google Analytics 4 (GA4).
How to develop and run results-driven Facebook (Meta) advertising campaigns.
Create standout content, develop robust strategies, and achieve business objectives through effective planning and execution.
Plan and implement digital marketing to drive B2B awareness, lead generation and growth.
How to improve the performance of your email campaigns.
Improve website performance with testing, analytics and AI.
Explore influencer marketing's impact on brand growth, covering celebrity endorsements, employee programmes, and customer advocacy.
How to run paid LinkedIn advertising marketing campaigns within LinkedIn Campaign Manager.
Gain a complete overview of key digital marketing channels in this online course: SEO, PPC, social media, content marketing, display advertising, email and websites.
A practical course for improving digital copy across web, email and social media platforms.
Build a measurable and effective content marketing strategy using a 9-step framework.