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Showing 18 of 461 results

• Course

  Analytics in Marketing

  Use data and analytics to make better decisions and improve performance.
• Course

  AI and First-Party Data Activation

  Applying AI and first-party data across Google, Meta, Amazon, TikTok, LinkedIn and Microsoft.
• Course

  The Sustainable Marketer

  What does responsible marketing/ethical marketing mean for your organisation?
• Course

  Carbon Literacy for Marketers

  Become a sustainable marketer, certified by the Carbon Literacy Trust.
• Course

  Sustainable Marketing - The Complete Guide

  Developed for CIM by Can Marketing Save the Planet, this online course equips marketing professionals with the essential knowledge, strategies and tools to integrate sustainability into their marketing approach.
• Course

  AI Marketing Strategy and Tools

  AI tools for optimising marketing strategies, offering comprehensive insights into their diverse applications.
• Course

  AI in B2B Marketing

  How to leverage AI in B2B marketing to deliver effective strategies, generate quality leads and enhance customer experiences.
• Course

  Customer Relationship Strategy

  How to plan and build an effective CRM strategy for your business.
• Course

  Customer Journey Mapping

  Identify and map the critical touchpoints on the Pathway to Purchase for any product or service.
• Course

  Customer Experience Management

  How to create and develop a customer experience strategy and how to align it with business strategy.
• Course

  Managing the Sales Team

  How to motivate and manage professional sales teams.
• Course

  Developing Your Key Accounts

  Essential strategies for winning and growing key accounts.
• Course

  Sales and Business Development Skills

  Build your pipeline with quality leads which convert into high paying clients.
• Course

  Key Account Management (KAM) Masterclass

  Maximise your key customer's potential through a strategic, relationship-based account management process.
• Course

  AI Agents for Marketing Productivity

  Understand AI agents and how to build a simple version with a no-code platform.
• Course

  The CIM Digital Marketing Programme

  The definitive guide to planning strategic digital marketing across all key channels
• Course

  The CIM Brand Marketing Programme

  The definitive guide to building and managing brand strategy for long-term value
• Article

  Back to Basics: How to set SMART objectives

  Tasked with setting and achieving objectives that deliver results? Here’s everything you need to know.