Showing 18 of 501 results
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Course
Analytics in Marketing
Use data and analytics to make better decisions and improve performance.
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Course
Filmmaking and Video Production for Marketers
Boost your filmmaking and editing skills with this practical 2-day course from the UK's lead organisation for film and the moving image, the BFI (British Film Institute).
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Marketing Fundamentals
This online course provides a comprehensive overview of the marketing planning process, from situation analysis, objective setting, communications planning through to budgeting and evaluation.
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Course
Account-Based Marketing (ABM)
How to develop an ABM strategy to market high-value, complex solutions in competitive B2B markets.
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Filmmaking Storytelling Fundamentals
Supercharge your digital marketing with this compact course teaching filmmaking fundamentals from the UK's lead organisation for film and the moving image, the BFI (British Film Institute)
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Facebook & Instagram (Meta) Advertising
How to develop and run results-driven Facebook (Meta) advertising campaigns.
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Programmatic Advertising
The opportunities and challenges of programmatic advertising and how to plan and deliver effective campaigns.
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International Marketing
Strategies for effective international marketing and expansion into global markets.
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Brand Marketing Principles
What makes a brand successful? We will focus on the brand audit, brand positioning and developing brand programmes.
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Data & Marketing Analytics
A practical guide to using data analytics and AI to optimise marketing ROI.
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AI for Copywriting
How to use the latest AI copywriting tools and become a prompt engineer.
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B2B Lead Generation
How to generate and convert high quality B2B leads.
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The CIM Digital Marketing Programme
The definitive guide to planning strategic digital marketing across all key channels
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Course
AI in Marketing
AI and emerging digital tech to improve customer experiences, drive data-driven insights and create and optimise content.
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Agile Marketing Project Management
How to work more flexibly when planning and delivering digital and offline marketing projects using Agile project management approaches.
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Study Centre
Find a study centre
CIM qualifications are delivered by our global network of Accredited Study Centres (ASCs). Once you’ve found the ASC that meets your studying needs, please contact them to ensure your chosen qualification is the right level for your experience and knowledge. You’ll also be able to discuss associated costs and the level of support they’ll provide.
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Event
Events
Marketing related topics nationally and locally, to help marketers network and learn
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Article
Back to Basics: How to set SMART objectives
Tasked with setting and achieving objectives that deliver results? Here’s everything you need to know.