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Showing 18 of 441 results

• Course

  B2B Marketing Strategy and Planning

  Develop a B2B marketing strategy to better acquire, engage and retain customers.
• Course

  Confidence, Influence and Impact

  Boost your credibility, gravitas and ability to network with key decision-makers and manage different stakeholders.
• Course

  Copywriting - The Complete Guide

  Become a more versatile copywriter. This online course tackles the full range of copywriting challenges with practical tools, techniques and professional advice.
• Course

  AI in Marketing

  AI and emerging digital tech to improve customer experiences, drive data-driven insights and create and optimise content.
• Course

  Introduction to Strategic Marketing

  How to create a one-page Strategy Statement that identifies your strategic priorities and actions.
• Course

  B2B Lead Generation

  How to generate and convert high quality B2B leads.
• Course

  The CIM Digital Marketing Programme

  The definitive guide to planning strategic digital marketing across all key channels
• Course

  Performance Max in Practice

  How to build, optimise and scale Google Performance Max campaigns across all channels.
• Course

  Analytics in Marketing

  Use data and analytics to make better decisions and improve performance.
• Course

  Planning and Optimising Marketing Campaigns

  This online course provides a comprehensive overview of how to plan your marketing campaigns and optimise digital marketing channels.
• Course

  B2B Digital Marketing Strategy and Techniques

  How to align your B2B digital marketing strategy with business and sales objectives.
• Course

  Neuromarketing Masterclass

  Understand the way your customer's brain works.
• Course

  Managing The Brand

  Best practice in brand management; from defining the brand to brand plan and marketing activation.
• Course

  The Sustainable Marketer

  What does responsible marketing/ethical marketing mean for your organisation?
• Course

  International Marketing

  Strategies for effective international marketing and expansion into global markets.
• Course

  Product Leadership Masterclass

  How to create a portfolio that is balanced across the product lifecycle and strategically aligned for future sustainability.
• Course

  AI in B2B Marketing

  How to leverage AI in B2B marketing to deliver effective strategies, generate quality leads and enhance customer experiences.
• Content

  Sustainable Marketing Hub

  Educating and empowering responsible marketers.