Which qualification?

Whatever stage you are at in your career, our qualifications can help you to develop your marketing skills and thinking. And because our qualifications are developed to meet industry needs, they will provide you with practical skills that can help you to progress.

Specifically, each qualification covers six key competencies:

• Research and analysis.
• Planning.
• Brand management.
• Implementing marketing programmes.
• Managing marketing people.
• Measuring the effectiveness of marketing.

Introductory Certificate in Marketing

The Introductory Certificate in Marketing is for all those who want to find out more about marketing – whether you're in a job that involves marketing or not. It answers the question: What is marketing? But it also aims to develop knowledge and skills for people who are working to support others in basic marketing tasks.

Professional Certificate in Marketing

This qualification gives you the practical skills and knowledge to devise and execute tactical marketing activities and gain marketing credibility.

Professional Diploma in Marketing

This qualification really helps with the 'how to' aspects of marketing planning, enabling you to develop as a 'marketing professional'. The focus moves from the theoretical aspects of marketing towards the many skills needed to manage the function itself - including elements ranging from channel management to communications, along with specialist areas like new product development.

Chartered Postgraduate Diploma in Marketing

A challenging, high-level marketing qualification that demonstrates specialist professional knowledge across many areas.

Diploma in Digital Marketing

This dynamic qualification will provide you with knowledge underpinning the principles of digital marketing and skills to undertake digital marketing planning.

You will have the opportunity to gain skills and knowledge to understand the fundamental planning concepts for an online organisation as well as key factors in implementation, measurement and evaluation of successful campaigns.

Diploma in Managing Digital Media

This qualification looks at digital channels and their suitability for inclusion in a media plan. Search Engine Optimisation (SEO), display advertising, email marketing, viral marketing, online PR, affiliate marketing and social media are all explored in detail.

Diploma in Digital Metrics and Analytics

This qualification will help you find out more about how web sites, blogs and social networks are monitored by marketing managers. Decipher the jargon: CAWI, netnography, tagging, logfiles, sentiment, bounce rates, MROCs and DORCs. Ensure you understand web analytics, how to design online questionnaries and how to choose commercial tools.

Diploma in Mobile Marketing

This qualification is for anyone who wants to find out more about how mobile phones are used in marketing, click-to-call, types of mobile advertising, SMS marketing, the importance of games, designing apps, mobile payment systems, proximity marketing and social media. Ensure you understand mobile analytics, legislation, regulation and codes of practice.

Diploma in Digital Campaign Planning

This qualification is for anyone who would like to find out more about how web sites, blogs and social networks are monitored by marketing managers. Decipher the buzz words and abbreviations: SME, SEO, SMS, affiliates, email marketing and Web 4.0. Ensure you understand how to plan, execute and evaluate digital campaigns and how to organise for success.

Diploma in Digital Media and Branding

This qualification will help you understand offline and online branding. Get behind the vocabulary to crack the acronyms: ACORN, ROMI, PESTAL and POS. Go beyond the abbreviations: SMS, MMS, SEO and RFP. Ensure you understand conversation banners, consumer psychology and models of communication. Discover how official web sites, adverts and promotional activities can complement consumer generated media to build an organisation's assets.

Diploma in Marketing Communications

This qualification is based closely on the skills that employers have told us they want from a modern marketing communications professional. This means that you will be armed with practical skills and knowledge to tackle the day-to-day challenges of your role.

Diploma in Hospitality and Tourism Marketing

Aims to provide learners with an introduction to the key concepts and principles of services marketing as they apply to the hospitality, travel and tourism industries.

This broad-based qualification, designed with an international focus, will address differences between the hospitality, travel and tourism and other industries and provide learners with practical and operational marketing skills for junior or supporting roles in marketing or supervisory management in all sectors of the rapidly expanding international visitor economy. Three core areas are covered:

• Marketing and Consumer Behaviour.
• Hospitality and Services Marketing.
• Tourist Behaviour and Motivations. 

Certificate in Professional Sales Practice

The Certificate in Professional Sales Practice provides a thorough and intensive introduction to sales. It will provide individuals with the knowledge and skills to sell with greater confidence and success.  This qualification is ideal for those beginning a career in sales.

Specifically, the syllabus covers four key areas:

• The sales process.
• Professional sales skills.
• Understanding the customer.
• Professional sales in practice.

Advanced Certificate in Professional Sales Management Practice

The Advanced Certificate in Professional Sales Management Practice is for individuals looking to build practical skills in operational sales management or account management. This qualification is ideal for managers wanting to build skills at an operational level.

Specifically, the syllabus covers four key areas:

• Managing sales people.
• Organising for the customer.
• Professional sales planning.
• Professional sales management in practice.

Intensive Diploma in Strategic Sales Practice

The Intensive Diploma in Strategic Sales Practice is a programme where delegates will learn how to lead the development of innovative sales and sales management strategies. This qualification is ideal for commercially experienced sales practitioners, who want to find solutions to real-life business issues.

Specifically, the syllabus covers four key areas:

• Strategy and plans.
• Managing resources.
• Customer relationships.
• Sales strategy in practice.