Here are your tailored learning recommendations to help you strengthen your skills across the five elements of commercial, based on your Marketing Index assessment results.
Your current level is .
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The fundamentals of relevant and persuasive copywriting.
Create standout content, develop robust strategies, and achieve business objectives through effective planning and execution.
What does responsible marketing/ethical marketing mean for your organisation?
Plan and implement digital marketing to drive B2B awareness, lead generation and growth.
How to develop an effective writing style for B2B.
Understand the way your customer's brain works.
How to work more flexibly when planning and delivering digital and offline marketing projects using Agile project management approaches.
How to plan and promote effective live, virtual or hybrid events
How to develop an effective sponsorship strategy.
How to apply effective SEO techniques to improve performance, adapt to AI-led search and achieve sustained organic growth.
This online course provides a comprehensive overview of the marketing planning process, from situation analysis, objective setting, communications planning through to budgeting and evaluation.
Use AI and Generative AI to plan, create, and optimise social media activity.
