The workshop focuses on developing a comprehensive planning process based on the event planning cycle. It covers a range of proven strategies, tactics, tips, case histories and practical guidance on how to plan live, virtual and hybrid events. The content applies equally to one off events attended by small specialist groups as it does to major international trade shows attended by large professional or public audiences.
The course will show you how to maximise every stage of the event lifecycle for any commercial or not-for-profit project. You will learn how to build your branded event proposition, promote products and services clearly, generate qualified leads, engage with attendees and streamline post-event communications. There will also be light reference to how AI tools can support tasks such as insight gathering, content planning and follow-up workflows.
Whatever the nature of your event live, virtual or hybrid you will strengthen the end-to-end process of attracting, engaging, promoting and delivering a successful event.
This course is suitable for all those involved in event marketing who want to improve their skills and knowledge in this specific area. It is ideal for those who want to refresh ideas or pick up practical tips and guidance.
- Use the event marketing planning cycle framework to plan and manage your event
- Set event marketing objectives that are measurable and quantifiable
- Develop and apply attendee data-driven insights including where AI can support audience analysis
- Understand how to drive event revenue with clear cases and examples
- Create and apply a meaningful event proposition across the customer journey
- Review online and offline touchpoints to strengthen campaign reach
- Use demand-driving strategies including AI-supported tools to strengthen campaign activity
Speak to one of our specialist learning advisers about making a group booking and discuss how your business can work with CIM to achieve your marketing goals
Call us on +44(0)1628 427 360
The course has been really helpful, as someone who has done a master's degree in business I found everything shared in the course still incredibly helpful and fresh. It brought great perspectives and interesting to hear case studies from the Course Director and fellow colleagues.
