Here are your tailored learning recommendations to help you strengthen your skills across the four elements of data and insights, based on your Marketing Index assessment results.
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Provides fundamentals of effective Search Engine Optimisation (SEO) & Pay-Per-Click (PPC) campaigns.
How to plan and run effective digital communications campaigns using all the key digital channels.
Develop a multi-channel approach to digital marketing campaign planning that optimises results.
How to apply effective SEO techniques to improve performance, adapt to AI-led search and achieve sustained organic growth.
How to plan and optimise your PPC Google Ads campaigns.
Plan and implement digital marketing to drive B2B awareness, lead generation and growth.
How to improve the performance of your email campaigns.
Create standout content, develop robust strategies, and achieve business objectives through effective planning and execution.
Improve website performance with testing, analytics and AI.
Gain a complete overview of key digital marketing channels in this online course: SEO, PPC, social media, content marketing, display advertising, email and websites.
How to develop and run results-driven Facebook (Meta) advertising campaigns.
Explore influencer marketing's impact on brand growth, covering celebrity endorsements, employee programmes, and customer advocacy.