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How to work more flexibly when planning and delivering digital and offline marketing projects using Agile project management approaches.
Use data and analytics to make better decisions and improve performance.
How to develop an effective writing style for B2B.
Plan and implement digital marketing to drive B2B awareness, lead generation and growth.
How to generate and convert high quality B2B leads.
Develop a B2B marketing strategy to better acquire, engage and retain customers.
B2B product marketing skills for strategic product planning.
Increase marketing effectiveness by changing behaviour.
What makes a brand successful? We will focus on the brand audit, brand positioning and developing brand programmes.
Unleash the power of storytelling to help create distinctive, emotional and re-energised brands and communications.
How to get the best results using a persuasive, but still collaborative, negotiation style.
Become a sustainable marketer, certified by the Carbon Literacy Trust.