Join this practical hands-on workshop to understand how AI tools can support your writing process and enhance your natural style. You will learn how to apply prompt engineering techniques that improve quality, consistency and efficiency across your content workflow.
The workshop covers leading generative models including ChatGPT, Copilot, Gemini and Claude, and shows how to build an AI-assisted approach that supports brand voice accuracy and improves output across multiple channels. You will work with practical prompts that help you plan structure, refine drafts and simplify complex ideas while keeping full control of tone and messaging.
You will also learn how to critique AI-generated content, apply ethical good practice and use AI to adapt copy for different formats which ensures your content remains consistent, clear and aligned to audience needs.
This course is for anyone who wants to build confidence using AI tools for copywriting whether they are new to AI or have some experience and want a more structured and practical approach.
If you require more advanced copywriting techniques please see the AI Copywriting Masterclass.Â
- Understand how AI copywriting tools can support creativity and improve writing
- Use prompt engineering techniques to improve clarity and accuracy
- Create engaging content that reflects brand voice and meets audience needs
- Use AI to plan structure, develop drafts and simplify complex ideas
- Evaluate AI-generated copy using a practical framework to improve the final copy
- Adapt content for different channels with AI support
- Apply ethical principles and good practice in AI-assisted copywriting
- Review emerging AI capabilities in copywriting, video and graphics
You will need an active account for a mainstream AI model such as ChatGPT, Copilot, Gemini or Claude for the collaborative exercises.
Speak to one of our specialist learning advisers about making a group booking and discuss how your business can work with CIM to achieve your marketing goals
Call us on +44(0)1628 427 360
I thought the course was excellent. It can often feel very tiring spending a whole day on Zoom, but Jonathan did a fantastic job at keeping us all engaged and the 5-10 minute breaks were really helpful.
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