Have you ever wanted to create presentations that are more effective, compelling, insightful and actionable?
Do you feel we are all increasingly dependent on weighty decks of data, endless charts and passionless quantity over enlightening insight?
Do you need to reduce swathes of material into something pithy, cogent and memorable?
In a world that is data rich but insight poor, this course shows how to move beyond data, facts and information and structure presentations as clear, persuasive stories. It focuses on shaping narrative, building momentum and guiding audiences towards a conclusion that feels logical, credible and emotionally compelling. Participants learn how to use storytelling techniques to create clarity, meaning and impact without diluting rigour or credibility.
This course is for anyone who prepares and presents arguments, recommendations and conclusions either for themselves or their company. It is particularly useful for those who need to influence decisions, communicate insight clearly and turn complex information into persuasive narratives.
If you are looking to build confidence in presenting or develop core presentation skills, the Presentation Skills course is a more suitable option.
- Unlearn over-reliance on numbers and facts in favour of emotion and narrative
- Learn to think, speak and present in stories rather than catalogues
- Discover how to get beneath “attention spam”
- Follow the 6 S.I.M.P.L.E. rules
- Find out how to build The Golden Thread
- Storyboard your presentation
- Discover the power of headlines
- Understand the “2/3 rule of timing”
- Edit, edit, edit
- Carry out live exercises using heroes, villains, conflict and quests”
Speak to one of our specialist learning advisers about making a group booking and discuss how your business can work with CIM to achieve your marketing goals
Call us on +44(0)1628 427 360
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