The CIM Marketing Programme is the definitive course for marketers who want to build strategic capability, apply marketing tools with confidence and contribute more effectively to commercial growth. Designed and delivered by experienced marketing practitioners, the course provides a practical grounding in the frameworks, techniques and decision-making processes used in professional marketing today.
It offers a structured approach to the core elements of marketing, from marketing landscape and strategy to insight, communications planning, creative strategy and performance measurement. Throughout the course, delegates apply their learning to real-world scenarios using established models and case examples.
This course is part of The CIM Impact Development Programme, a flexible training pathway designed to maximise your impact as a marketer.
This course is for anyone who wants to strengthen their understanding of marketing’s role in business growth and build greater confidence across the core areas of marketing practice. It is suitable for those working in marketing, as well as those in wider business roles, who need a clearer understanding of marketing strategy, planning, customer insight, communications and performance.
- Analyse market context, competition, opportunities and risks
- Define marketing priorities to support business goals and growth
- Use insight, segmentation and journey mapping to guide decisions
- Assess customer value and data ethics in marketing planning
- Set objectives and structure integrated marketing plans
- Select channels and touchpoints across the customer journey
- Apply creative models to shape messages and communications
- Assess the role of AI in content development and delivery
- Build frameworks to measure marketing performance and contribution
- Use metrics, KPIs and performance data to evaluate and improve activity
Speak to one of our specialist learning advisers about making a group booking and discuss how your business can work with CIM to achieve your marketing goals
Call us on +44(0)1628 427 360
The course was really enjoyable! The course leaders were engaging, inclusive and extremely knowledgeable in their field. They were able to help with everyone's queries and had great examples that were extremely helpful for more visual learners like myself. It was a very inspiring course for someone more involved in the visual side of marketing. It was a great insight and step in the right direction in knowing more and have a better understanding.
Make a booking
Select a delivery method to view dates
Then select a date
Need some help?
Speak to one of our expert learning advisers to understand more about this course, how it fits into your CIM learning journey and how we can help you with group bookings.
Phone: +44 (0)1628 427 360
Email: training@cim.co.uk
Popular courses
