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• Article

  Report: Impact of Marketing – Rebuilding better customer experiences

  The first in our 2022 series in the Impact of Marketing report, ‘rebuilding better customer experiences’ explores the challenges the marketing sector currently faces when it comes to engaging customers.
• Article

  Report: The CMO50 – The challenges and opportunities for the year ahead

  Mid-2021 CIM launched the CMO 50 report uncovering how confident CMOs and marketing directors felt about the future and the big issues that kept them up at night.
• Article

  Report: Digital Skills Benchmark 2021

  In this latest iteration of the report, find out how the turbulence of 2020 has had a lasting impact on digital marketing capabilities.
• Article

  Report: The impact of marketing: Through the pandemic

  Our latest report in the CIM Impact of Marketing research series, finds that despite the challenges of the past few years, marketers are optimistic for the future of the sector.
• Article

  Report: The impact of marketing: Digital Vision - living on the cutting edge

  The second in our series on the impact of marketing, 'Digital Vision: living on the cutting edge', explores the marketer’s relationship with the online world.
• Article

  Report: The impact of marketing: What is marketing’s mission?

  In the first of three papers in our Impact of Marketing series, we present our most in-depth study to date of the roles professional marketers are playing within business.
• Article

  The 7Ps of marketing

  The 7Ps of marketing are product, price, place, promotion, people, process and physical evidence. These seven elements provide a framework for planning and evaluating marketing strategies, and help ensure alignment between marketing strategies and customer expectations.
• Article

  Social selling: Is it a must-have or just hype?

  Social selling has taken the marketing landscape by storm. In a world of fast-paced noise and low attention spans, platforms like TikTok Shop, Instagram Shopping and Pinterest Shopping are thriving. By allowing users to buy products directly from the content they’re already engaging with, brands are capturing that attention right at its core before the moment is lost. Because let’s face it, once attention goes, it’s hard to get it back.
• Article

  Spend less and get more? How to upskill your team for maximum results on a tight budget

  The marketing industry has a dilemma: skills gaps are widening, while training budgets continue to shrink. But what if upskilling your team didn't have to come with a hefty price tag? With the right strategy, a learning-focused culture, and a sprinkle of creativity, teams can upskill without overspending.
• Article

  Webinar recap: How can inclusive marketing drive brand growth?

  In recognition of Pride month, CIM’s member exclusive webinar in June highlighted the importance of diversity, equity and inclusion (DEI) in marketing.
• Podcast

  Episode 89: Deep dive into sustainable marketing

  CIM Marketing Podcast: Episode 89
• Podcast

  Episode 91: AI – threat or promise?

  CIM Marketing Podcast: Episode 91
• Podcast

  Episode 86: Using LinkedIn to unlock the creative potential of B2B

  CIM Marketing Podcast: Episode 86
• Podcast

  Episode 78: Understanding consumer behaviour with neuroscience

  CIM Marketing Podcast: Episode 78
• Podcast

  Episode 79: A social media marketing masterclass

  CIM Marketing Podcast: Episode 79
• Podcast

  Episode 93: How to become a young leader

  CIM Marketing Podcast: Episode 93
• Podcast

  Episode 83: What makes a great marketing leader?

  CIM Marketing Podcast: Episode 83
• Podcast

  Episode 94: Driving digital with the personal touch

  CIM Marketing Podcast: Episode 94