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• Article

  Accelerating your marketing career: How to take control of your progression

  Building a successful marketing career isn’t just about landing a job - it’s about maintaining a curious mindset, putting yourself out there, and creating your own opportunities. Whether you’re in your first role, or you’re ready to take the next step, there are plenty of ways you can take control of your own progression and start building the career you want. 
• Article

  Media round-up: Hyper-personalisation, marketing legislation, The Pitch and key partner announcements

  CIM spoke to leading publications on a range of topics key to marketers including: marketing legislation, careers in marketing, hyper-personalisation marketing, AI, mental health, professionalism and standards in marketing and key partnerships both in the UK and across the world.
• Article

  The Debating Group celebrates its 50th anniversary

  The Debating Group, of which Christine Jardine MP is President, will celebrate half a century of debates in the House of Commons at a reception held in the Palace of Westminster this evening.
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  CIM, UK Government officials host Sri Lanka roundtable

  The UK Prime Minister's Trade Envoy, joined a high-level roundtable hosted by the Department for Business and Trade, which brought together CIM and leaders from across the Sri Lankan education sector.
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  Smart marketing moves for April Fools' day

  Humour can be a great way for brands to connect with their audiences and April Fools' day provides a perfect opportunity for brands to showcase their creativity.
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  Data Use and Access Act: 10 things marketers need to know

  As the dust settles on the most significant data reform since GDPR, the UK’s Data Use and Access Act (DUAA) 2025 is set to reshape the way marketers work. After months of parliamentary debate and expert input, including figures such as Information Commissioner John Edwards and Baroness Kidron, the Act has received Royal Assent.
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  Webinar recap: Elevate your copywriting with AI

  During her recent member exclusive webinar, Kerry Harrison highlighted the importance of creating detailed, specific prompts to get high-quality responses from AI tools.
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  The Pitch 2025: Why you should seize every opportunity

  After months of throwing themselves into creative thinking and marketing planning, this year’s competition has officially wrapped up
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  Recognising female leaders on International Women's Day

  International Women's Day isn't just about celebrating progress—it's a call to step forward in solidarity and push for real, measurable change.
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  Webinar recap: Career fulfilment, growth and preventing burnout

  ith wide ranging experience and a passion for the industry, Dixon offers valuable advice on spotting and preventing burnout, and creating a fulfilling career.
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  Launching your marketing career: How AI is changing the game

  Beginning your marketing career can often be daunting, particularly for graduate students or anyone just starting off their marketing career journey. Breaking down the job search into steps, from writing your CV to starting in your new role, can be a helpful way to minimise apprehensiveness. Technology is changing how both jobseekers and recruiters approach job searching, with AI fast becoming an essential tool for all. 
• Article

  Routes into marketing: Is an apprenticeship right for you?

  Marketing apprenticeships provide an accessible entry point into a marketing career, combining real-world experience with structured learning and qualifications.
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  Can AI make us better marketers?

  From generating personalised content to analysing customer behaviour, new AI tools are constantly emerging, promising to make our work faster, easier, and more efficient.
• Article

  Report: Impact of Marketing – Rebuilding Careers

  This report delves into the industry, examining how marketers can rebuild their careers in the post-pandemic landscape.
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  Setting up for success in your first marketing role

  Stepping into your first marketing role can feel as daunting as it does exciting. The dynamic nature of the industry often means that two days are never the same, which means plenty of opportunities and plenty of learning. Whether you’re a seasoned corporate veteran changing careers, or a complete newbie with a passion for the industry, an open mind and endless curiosity is the foundation of any successful marketing career.
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  Harnessing the power of generative AI: Insights from the CIM x IBM roundtable

  The recent CIM x IBM roundtable brought together senior marketers from global brands such as Allianz UK, Ford, Sage and Nationwide Building Society as well as representatives from leading marketing agencies to explore the transformative potential of generative AI in enhancing marketing creativity and efficiency.
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  Thriving in marketing: Holistic strategies for career growth in 2025

  This year is sure to present its share of challenges. With rapid digital transformation, evolving tech, and a constantly shifting operating environment, professional pressures can soon mount up. As we stand at the threshold of a new professional year, it is crucial to develop a strategic approach, personal understanding and resilience to go from surviving to thriving in a highly rewarding profession.
• Article

  Report: Impact of Marketing - Rebuilding for Globalisation

  Our latest report paints a slightly reserved picture of the marketing industry at present.