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• Article

  AI: All the content, none of the experience

  Artificial Intelligence (AI) is a rapidly evolving field that has the potential to revolutionise a whole host of sectors and industries. The continued development  of this advanced technology raises important questions about the value of human expertise and experience. This opinion piece delves into the implications of incorporating AI into marketing efforts and explores how to mitigate potential reputational risks.
• Article

  UPDATED: Nine SEO tips for small businesses to increase website traffic

  Henry Purchase, founder of Rough Water Media, takes you through his nine top tips to use SEO to your advantage and grow your website's traffic.
• Article

  What is a digital carbon footprint and what does it mean for marketers?

  In this article, Laura Scott reveals what she’s learned and shares expert tips from the founder of sustainable marketing and comms agency Growfish.co, Pollyanna Durbin.
• Article

  Copywriting basics – your questions answered

  Following on from our Marketing Club webinar, we’ve gathered some of the unanswered questions and expanded on those that were.
• Article

  The impact of AI on digital marketing and PPC ads in 2024

  There is no doubt that Artificial Intelligence (AI) is bringing significance to the digital marketing world; it is no longer just a buzzword but an essential component for digital marketing experts.
• Article

  Beyond words: The impact of visual content in copywriting

  Who knew when Instagram launched in 2010 it would garner 1 million users just two months later? Today, it boasts over a billion.
• Article

  Five things to know before doing a marketing degree and why they matter

  In this blog, Aidan Connor recounts some of the important lessons learnt during his marketing degree and how the knowledge he gained at university can be applied in an industry role.
• Article

  Release: CIM & TMSA announce new partnership

  The Chartered Institute of Marketing and the Tanzania Marketing Science Association Announce Partnership
• Article

  Release: CIM returns to Wales for Marketing Skills Forum

  Cardiff to host CIM Wales Marketing Skills Forum
• Article

  Release: CIM to hold 17th Digital Marketing Conference

  CIM East of England Digital Marketing Conference returns to the Imperial War Museum, Duxford in June
• Article

  UMS host successful CMO breakfast

  Uganda Marketers Society prepare marketers for the boardroom at CMO breakfast
• Article

  Release: CIM unveils PM Society alliance

  The Pharmaceutical Marketing Society and the Chartered Institute of Marketing Announce Partnership
• Article

  Do influencers still hold influence?

  Influencer marketing has been around in the digital space for well over two decades now. From the early days of online blogs and YouTube channels to the creator landscape we know of today, influencers have shaped consumer buying habits and the way brands connect with their audiences. But with the digital world constantly changing, do influencers still hold influence in 2025?
• Article

  Why marketing’s boardroom absence is bad for business

  In a recent podcast episode, we discussed the challenging landscape that CMOs face, often leading to short tenure and marketing being relegated to a tactical position. But as this article by CIM Fellow Matt Thompson explores, many of these issues not only impact the CMO but the entire organisation’s perception of marketing. The stark reality of marketing's boardroom representation raises many questions, chief among which should be, isn’t it about time marketing reclaimed its strategic position?
• Article

  International Day of Marketing: Why it’s time to #CelebrateMarketing

  It’s a day to appreciate the role marketing plays in our world, driving business growth, and connecting people with the things they care about the most.
• Article

  Webinar recap: Neuromarketing and the science of desire

  In our recent member exclusive webinar, leading expert Katie Hart took us on a journey into the world of neuromarketing.
• Article

  It's a marathon, not a sprint

  Beyond the finish line, the Boston and London Marathons in April present significant opportunities for marketers. The CIM team examines the evolving landscape of sponsorship, the increasing importance of sustainability, and innovative approaches to engaging the vast crowds they attract.
• Article

  Bringing brands to life through storytelling: Expert answers to your top questions

  In a recent CIM member webinar, Alan Barker shared strategies for creating emotional bonds and lasting loyalty.