CIM continues to represent marketers and the profession in the media.
Do organisations truly value their marketing departments? We explore this critical question alongside a breakdown of essential new marketing skills and major milestones - including CIM’s new partnership with First Bus.
Catch up on all the highlights below with our summary of recent media coverage featuring insights from our executive team.
AI in marketing
Marketing Week: Just 5% of marketers expect AI to create new roles or opportunities
Marketing Week has covered CIM's new 2026 research on AI, how it could shape future marketing teams, and consumers’ attitudes towards the emerging technology, with CIM Chief Executive Chris Daly being interviewed.
First Bus - CIM Company Affiliate Partnership Programme
FE News: First Bus joins CIM’s Company Affiliate Partnership Programme
CIM is delighted to announce a formal partnership with First Bus, which sees the transport operator join CIM’s Company Affiliate Partnership Programme.
Following the announcement of this partnership, James Sutton, CIM’s Strategy and Commercial Director, commented: "Having seen how committed they are to building for the future, strengthening capability, supporting staff, and raising marketing standards, we are excited to embark on this journey with First Bus. We are also excited to provide them with access to resources and content that will not just keep their marketing team up-to-date with the latest developments in the sector, but ahead of the curve as the marketing landscape continues to evolve at speed."
Investment in skills
Marketing Week: Marketers’ learning, GDP figures, discretionary spending: 5 interesting stats to start your week
Marketing Week published a story on CIM’s recent research for Learning at Work Week, which revealed that 70% of marketers feel their organisation doesn’t invest enough in their marketing skills development.
Marketing representation
Marketing Week: Marketing underrepresented, AI reviews, product trials: 5 interesting stats to start your week
CIM’s polling of the marketing community, featured by Marketing Week ahead of International Day of Marketing, showed that 69% of respondents felt marketing was 'significantly' underrepresented at leadership level.
Youth placements and NEETs
Following the government’s announcement to expand youth work placements, CIM Director of Qualifications and Partnerships Maggie Jones spoke to FE News on a growing recognition that the UK is facing an “experience gap” - with too many young people locked out of entry-level roles due to lack of practical exposure.
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