Media Round-Up: IPA Bellwether Q1, AI, sustainability tips

Published: In May 2026

CIM has continued to represent marketers and the profession in the media, across a range of key topics.

In recent weeks, we have provided insight into key subject areas, including sustainability, AI, creativity, marketing spend and key areas of investment. Our international voice continues to grow following announcements in countries such as Sri Lanka and the GCC region.

GCC marketers at CIM graduation

The Gulf Time: GCC Marketers Take Centre Stage at Global Graduation Ceremony Hosted by Chartered Institute of Marketing

We were recently featured in The Gulf Time newspaper, with the article highlighting the attendance and achievements of GCC marketers at CIM’s global graduation ceremony.

The piece also reinforced the importance of CIM Chartered Marketer status – and reaffirmed our commitment to marketing excellence and the GCC region.

IPA Bellwether Q1 report

Campaign: “This isn’t blind optimism, it’s hard-won experience”: IPA Bellwether adland reaction 

CIM Chief Executive Chris Daly provided insight following the news that marketing budgets were revised up to their highest level in nearly two years, despite geopolitical tensions.

Marketing Week: Marketing budgets climb despite geopolitical unrest 

Chris Daly was also interviewed by Marketing Week following the news, as he was asked why UK marketing budgets have risen, the factors counteracting uncertainty and why events budgets have seen such a significant increase in the latest IPA Bellwether Report.

The need to upskill

FE News: AI Won’t Wait, Stop Reacting and Start Reskilling 

CIM Director of Qualifications and Partnerships Maggie Jones recently spoke to FE News, discussing the AI literacy gap, explaining the importance of AI upskilling and the role of FE leaders in bridging the gap between education and industry.

Balancing talent and technology

Workplace Wellbeing Professional: Talent and Technology - HR’s Role in Striking the Right Balance in Marketing 

The importance of marketers striking a balance between the use of AI and having the opportunity to be creative was debated by Sarah Lee-Boone, CIM Director of Membership, People and Workplace.

Sustainability tips

BusinessGreen: Sustainability claims: How businesses can navigate 'greenwashing' clampdowns 

CIM Course Director Michelle Carvill wrote an article for BusinessGreen on how businesses and marketers can navigate recent clampdowns on environmental claims, with many organisations falling foul of ASA regulations in recent months.

SLPMSC Fellowship Night

Daily FT: CIM Sri Lanka to hold ‘Members’ Fellowship Night 2026’ on 20 June

The CIM Sri Lanka Professional Member Support Committee (SLPMSC) has announced its upcoming Fellowship Night, with details of the event being covered in the Sri Lankan media.

The Pitch 2026 winners

Ethical Marketing News: Winners of CIM’s global student competition ‘The Pitch’ announced 

The winners of The Pitch 2026 continue to receive coverage in the media, with Ethical Marketing News celebrating their success.

University of Birmingham: Birmingham students win global marketing competition

The University of Birmingham also wrote a piece on their postgraduate winners, ‘Pitch Perfected’, with Audrey Berling and Janhavi Tamhankar bringing the prize home for them.

European Marketing Agenda 2026

London Loves Business: How London agencies are using AI to compete globally

A key London business publication covered the recent CIM/EMC European Marketing Agenda 2026. For more information, read CIM's commentary here.