AI | CIM

Intermediate

Practical courses for marketers ready to build on the basics and apply more advanced techniques in their role.

AI Customer Journey

Effectively leverage AI to optimise the customer journey for superior customer experiences.

AI for Copywriting

How to integrate AI into your copywriting workflow to improve quality, speed and brand consistency

AI Marketing Strategy and Tools

How AI is transforming marketing through creativity, insight and technology.

AI in B2B Marketing

How to leverage AI in B2B marketing to deliver effective strategies, generate quality leads and enhance customer experiences.

AI Answer Engine Marketing (AEM)

Optimising content for language, generative and AI answer engines (LEO / GEO / AEO / AIO).

AI Enabled Content Production

How to use Generative AI tools for creating text, images, animations and videos.

AI for Social Media

Use AI and Generative AI to plan, create, and optimise social media activity.

AI Agents and Automation

A practical guide to identifying automation opportunities and building no-code AI agents and workflows.

Advanced

Advanced training for experienced marketers looking to sharpen strategy, leadership and decision-making skills.

AI Copywriting Masterclass

Augment your copywriting processes by customising and training generative AI models to deliver the best results.

Advanced