Commercial

Intermediate

Practical courses for marketers ready to build on the basics and apply more advanced techniques in their role.

Account-Based Marketing (ABM)

How to develop an ABM strategy to market high-value, complex solutions in competitive B2B markets.

Intermediate

Virtual

1 day

Partnership Marketing

How to identify, create and manage marketing partnerships.

Intermediate

Virtual

1 day

Managing Projects and People

How to set-up, direct and tactically control marketing projects that produce results.

Intermediate

Virtual

2 days

Business Negotiation Skills

How to get the best results using a persuasive, but still collaborative, negotiation style.

Intermediate

Virtual

1 day

Finance for Marketers

Effective financial management and the relevance of a marketing perspective.

Intermediate

Virtual

1 day

B2B Lead Generation

How to generate and convert high quality B2B leads.

Intermediate

Virtual

1 day

Managing the Sales Team

How to motivate and manage professional sales teams.

Intermediate

Virtual

2 days

Sales and Business Development Skills

Build your pipeline with quality leads which convert into high paying clients.

Intermediate

Virtual

1 day

Advanced

Advanced training for experienced marketers looking to sharpen strategy, leadership and decision-making skills.

ABM Masterclass

Strategic ABM, Scaled ABM & Programmatic ABM - using the latest ABM technology to deliver performance.

Advanced

Virtual

2 days

Key Account Management (KAM) Masterclass

Maximise your key customer's potential through a strategic, relationship-based account management process.

Advanced

Virtual

2 days

Search

Commercial

Intermediate

Account-Based Marketing (ABM)

Partnership Marketing

Managing Projects and People

Business Negotiation Skills

Finance for Marketers

B2B Lead Generation

Managing the Sales Team

Sales and Business Development Skills

Advanced

ABM Masterclass

Key Account Management (KAM) Masterclass