Digital | CIM

Principles

Introductory courses covering the core concepts, tools and techniques you need to build confidence in this area.

Search Engine Marketing (SEM) Planning Principles

Provides fundamentals of effective Search Engine Optimisation (SEO) & Pay-Per-Click (PPC) campaigns.

Digital Marketing Principles

How to plan and run effective digital communications campaigns using all the key digital channels.

Intermediate

Practical courses for marketers ready to build on the basics and apply more advanced techniques in their role.

Digital Marketing Campaign Planning

Develop a multi-channel approach to digital marketing campaign planning that optimises results.

Search Engine Optimisation (SEO)

How to apply effective SEO techniques to improve performance, adapt to AI-led search and achieve sustained organic growth.

PPC Google Ads

How to plan and optimise your PPC Google Ads campaigns.

Website Journey Optimisation

Improve website performance with testing, analytics and AI.

Digital Marketing Channels

Gain a complete overview of key digital marketing channels in this online course: SEO, PPC, social media, content marketing, display advertising, email and websites.

Search Engine Optimisation (SEO) – Online Course

This online course is designed to provide you with a comprehensive understanding of the fundamentals of SEO and its role in improving organic search visibility.

Digital Copywriting Techniques

A practical course for improving digital copy across web, email and social media platforms.

B2B Digital Marketing Planning and Techniques

Plan and implement digital marketing to drive B2B awareness, lead generation and growth.

Email Marketing

How to improve the performance of your email campaigns.

Google Analytics 4 (GA4)

How and when to use Google Analytics 4 (GA4).

Advanced

Advanced training for experienced marketers looking to sharpen strategy, leadership and decision-making skills.

Digital Marketing Strategy Masterclass

How to develop your digital marketing strategy and implement advanced digital channel techniques.

Google Analytics 4 (GA4) Advanced

How to set up advanced reports and insights focusing on brand awareness, ecommerce and lead generation.

Website Strategy Masterclass

Rethink website strategy for an AI-shaped, less linear digital environment.