Here are your tailored learning recommendations to help you strengthen your skills across the four elements of brand and reputation, based on your Marketing Index assessment results.
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Provides fundamentals of effective Search Engine Optimisation (SEO) & Pay-Per-Click (PPC) campaigns.
How to plan and run effective digital communications campaigns using all the key digital channels.
How to apply effective SEO techniques to improve performance, adapt to AI-led search and achieve sustained organic growth.
Plan and implement digital marketing to drive B2B awareness, lead generation and growth.
Gain a complete overview of key digital marketing channels in this online course: SEO, PPC, social media, content marketing, display advertising, email and websites.
How to develop and run results-driven Facebook (Meta) advertising campaigns.
Explore influencer marketing's impact on brand growth, covering celebrity endorsements, employee programmes, and customer advocacy.
How and when to use Google Analytics 4 (GA4).
Effectively leverage AI to optimise the customer journey for superior customer experiences.
How to use Generative AI tools for creating text, images, animations and videos.
A practical course for improving digital copy across web, email and social media platforms.
How to set up advanced reports and insights focusing on brand awareness, ecommerce and lead generation.
