Here are your tailored learning recommendations to help you strengthen your skills across the four elements of brand and reputation, based on your Marketing Index assessment results.
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Provides fundamentals of effective Search Engine Optimisation (SEO) & Pay-Per-Click (PPC) campaigns.
Develop a multi-channel approach to digital marketing campaign planning that optimises results.
How to plan and run effective digital communications campaigns using all the key digital channels.
Create exceptional user experiences with design thinking, engaging UX patterns, and AI integration.
How to align your B2B digital marketing strategy with business and sales objectives.
How to improve the performance of your email campaigns.
Gain a complete overview of key digital marketing channels in this online course: SEO, PPC, social media, content marketing, display advertising, email and websites.
Explore influencer marketing's impact on brand growth, covering celebrity endorsements, employee programmes, and customer advocacy.
A practical course for improving digital copy across web, email and social media platforms.
Build a measurable and effective content marketing strategy using a 9-step framework.
This online course is designed to provide you with a comprehensive understanding of the fundamentals of SEO and its role in improving organic search visibility.
The opportunities and challenges of programmatic advertising and how to plan and deliver effective campaigns.
