Here are your tailored learning recommendations to help you strengthen your skills across the four elements of leadership and management, based on your Marketing Index assessment results.
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How and when to use Google Analytics 4 (GA4).
Effectively leverage AI to optimise the customer journey for superior customer experiences.
How to use Generative AI tools for creating text, images, animations and videos.
This online course is designed to provide you with a comprehensive understanding of the fundamentals of SEO and its role in improving organic search visibility.
A practical course for improving digital copy across web, email and social media platforms.
Optimising content for language, generative and AI answer engines (LEO / GEO / AEO / AIO).
How to develop your digital marketing strategy and implement advanced digital channel techniques.
Build a measurable and effective content marketing strategy using a 9-step framework.
How to set up advanced reports and insights focusing on brand awareness, ecommerce and lead generation.
Rethink website strategy for an AI-shaped, less linear digital environment.
Develop the skills to use social channels more effectively and increase customer engagement.
Supercharge your digital marketing with this compact course teaching filmmaking fundamentals from the UK's lead organisation for film and the moving image, the BFI (British Film Institute)
