Here are your tailored learning recommendations to help you strengthen your skills across the four elements of marketing communications, based on your Marketing Index assessment results.
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Provides fundamentals of effective Search Engine Optimisation (SEO) & Pay-Per-Click (PPC) campaigns.
How to plan and run effective digital communications campaigns using all the key digital channels.
How to improve the performance of your email campaigns.
Explore influencer marketing's impact on brand growth, covering celebrity endorsements, employee programmes, and customer advocacy.
How and when to use Google Analytics 4 (GA4).
How to run paid LinkedIn advertising marketing campaigns within LinkedIn Campaign Manager.
Effectively leverage AI to optimise the customer journey for superior customer experiences.
How to use Generative AI tools for creating text, images, animations and videos.
This online course is designed to provide you with a comprehensive understanding of the fundamentals of SEO and its role in improving organic search visibility.
A practical course for improving digital copy across web, email and social media platforms.
How to set up advanced reports and insights focusing on brand awareness, ecommerce and lead generation.
Develop the strategy, structure, and direction needed to manage your website as a core business asset.
