Meta remains one of the most powerful advertising platforms in the world, with billions of people using Meta’s apps every month - including Facebook, Instagram, Messenger, WhatsApp and Threads. Its unmatched reach, combined with sophisticated targeting and optimisation tools, continues to make it a key driver of effective digital marketing (even in a post-privacy-update landscape).
This course will teach you how to build, run and measure high-performing Meta advertising campaigns from start to finish. You’ll learn how to setup tracking via the pixel and FCAPI, the latest best practice on defining audiences with Meta’s AI, creative trends and tactics to reach and engage audiences post Andromeda and how to structure campaigns for success and monitor performance. Our practical six-step framework gives you a clear process and template to confidently plan, launch and optimise campaigns that deliver real, measurable results.
This course is for marketers or business owners looking to plan and run results-driven Meta advertising campaigns.
- Plan Meta (Facebook & Instagram) advertising campaigns using a 6-step framework
- How to increase your chances of getting picked by Andromeda - Meta’s AI powered ad retrieval system
- Manage the Meta pixel and event tracking implementation and setup the FCAPI
- Build Meta audiences following latest best practice and AI
- Know when to use Meta’s latest AI tools for ad creation and when not to
- Design ads and use formats that deliver results
- Build campaigns following latest campaign structure best practice
- Monitor your campaigns and build reports
- Optimise and scale your campaigns
Speak to one of our specialist learning advisers about making a group booking and discuss how your business can work with CIM to achieve your marketing goals
Call us on +44(0)1628 427 360
Really informative and granular in terms of campaign build and optimisation. I felt really comfortable asking questions and the Course Director was great at giving her advice and best practices relating to our business. It has provided me with the knowledge and confidence to make informed decisions regarding campaign strategies moving forward. I would highly recommend this course to anyone who is considering it.
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Speak to one of our expert learning advisers to understand more about this course, how it fits into your CIM learning journey and how we can help you with group bookings.
Phone: +44 (0)1628 427 360
Email: [email protected]
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