You’re publishing content on social media. But is it achieving cut-through? Strong writing – from titles and descriptions to hooks and caption - is what captures attention, builds engagement, and delivers measurable results.
This interactive one-day course will help you sharpen your writing across platforms such as LinkedIn, Instagram, TikTok, Facebook, and X. From short posts to paid campaigns, you’ll learn how to create copy that is persuasive, consistent, and right for each channel.
Through practical exercises and live examples, you’ll explore how to generate more ideas, develop a clear brand voice, and structure posts that guide audiences through the customer journey. You’ll also see how AI tools can support idea generation, testing, and copy refinement - helping you write faster without losing authenticity.
This course is ideal for anyone already writing copy for social media who wants to improve the effectiveness of their posts and ads. It will help you take your skills to the next level and develop approaches you can apply straight away.
As well as this course, you may also be interested in AI for Social Media to explore how AI and Generative AI can support social planning, creation and optimisation.
- Optimise copy for the marketing funnel
- Tailor messages for different audiences and personas
- Sharpen your brand voice and value proposition
- Generate fresh ideas for posts and campaigns
- Create headlines that attract attention and inspire action
- Write social copy that builds engagement across platforms
- Use storytelling and persuasion to strengthen messages
- Refine copy for captions, carousels and paid ads
- Optimise posts with hashtags, keywords and metadata
- Apply AI tools to generate variations and refine copy
Speak to one of our specialist learning advisers about making a group booking and discuss how your business can work with CIM to achieve your marketing goals
Call us on +44(0)1628 427 360
I have a challenging audience base, but this course was the most relevant social media course I have attended. I have come away with some useful takeaways and will be looking to incorporate them in my 2024 Content Strategy.
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Need some help?
Speak to one of our expert learning advisers to understand more about this course, how it fits into your CIM learning journey and how we can help you with group bookings.
Phone: +44 (0)1628 427 360
Email: training@cim.co.uk
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