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Showing 18 of 535 results

• Course

  Proofreading and Copy Editing

  Improve your editing process and develop professional proofreading skills.
• Course

  Principles of Great Copywriting

  The fundamentals of relevant and persuasive copywriting.
• Course

  B2B Copy and Content Writing

  How to develop an effective writing style for B2B.
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  AI for Copywriting

  How to use the latest AI copywriting tools and become a prompt engineer.
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  AI Copywriting Masterclass

  Enhance your copywriting processes by mastering, customising and training generative AI models to deliver optimal results.
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  Copywriting Masterclass

  How to write brilliantly effective copy, every day.
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  Neuromarketing Masterclass

  Understand the way your customer's brain works.
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  Brand Marketing Principles

  What makes a brand successful? We will focus on the brand audit, brand positioning and developing brand programmes.
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  Product Management Principles

  The key elements and stages in building a product plan and roadmap: how to manage your product portfolio and resource allocation.
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  B2B Product Management

  B2B product marketing skills for strategic product planning.
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  Brand Storytelling

  Unleash the power of storytelling to help create distinctive, emotional and re-energised brands and communications.
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  Personal Branding

  Supercharging Your Personal Impact.
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  Product Management in Practice

  Provides practical understanding of how to plan, align, test, launch and manage products effectively.
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  Strategic Brand Management

  An inspirational and creative masterclass to help you plan, build and manage a successful brand strategy.
• Course

  Product Strategy Masterclass

  Drive strategic capability in product innovation and portfolio growth.
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  Introduction to Strategic Marketing

  How to create a one-page Strategy Statement that identifies your strategic priorities and actions.
• Course

  Integrated Marcomms Planning

  How to use a simple six-stage approach to integrated marketing communications planning.
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  Behavioural Economics

  Increase marketing effectiveness by changing behaviour.