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• Article

  The impact of AI on digital marketing and PPC ads in 2024

  There is no doubt that Artificial Intelligence (AI) is bringing significance to the digital marketing world; it is no longer just a buzzword but an essential component for digital marketing experts.
• Article

  Beyond words: The impact of visual content in copywriting

  Who knew when Instagram launched in 2010 it would garner 1 million users just two months later? Today, it boasts over a billion.
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  Top CMOs share insights on building high-performing teams

  Done right, marketing is a key growth driver for any organisation. But to do things properly, you need the right team behind you.
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  Five things to know before doing a marketing degree and why they matter

  In this blog, Aidan Connor recounts some of the important lessons learnt during his marketing degree and how the knowledge he gained at university can be applied in an industry role.
• Article

  Release: CIM & TMSA announce new partnership

  The Chartered Institute of Marketing and the Tanzania Marketing Science Association Announce Partnership
• Article

  Release: CIM & IBM announce The Pitch partnership

  CIM and IBM to Challenge Marketing Students in Global Competition to find the Marketers of the Future​
• Article

  Release: CIM returns to Wales for Marketing Skills Forum

  Cardiff to host CIM Wales Marketing Skills Forum
• Article

  Release: CIM to hold 17th Digital Marketing Conference

  CIM East of England Digital Marketing Conference returns to the Imperial War Museum, Duxford in June
• Article

  UMS host successful CMO breakfast

  Uganda Marketers Society prepare marketers for the boardroom at CMO breakfast
• Article

  Release: CIM unveils PM Society alliance

  The Pharmaceutical Marketing Society and the Chartered Institute of Marketing Announce Partnership
• Article

  What the UK Government spending review means for marketers

  This week, the UK Government unveiled its spending review, announcing increased funding for public services and several key infrastructure projects.
• Article

  Do influencers still hold influence?

  Influencer marketing has been around in the digital space for well over two decades now. From the early days of online blogs and YouTube channels to the creator landscape we know of today, influencers have shaped consumer buying habits and the way brands connect with their audiences. But with the digital world constantly changing, do influencers still hold influence in 2025?
• Article

  Ghana's SMEs are disrupting traditional marketing

  Small and medium enterprises form the backbone of Ghana’s economy, contributing 70% of GDP and employing 85% of the workforce. The Ghana Statistical Services estimate that there are 1.2 million SME’s in the formal and informal sector in the country.  In this competitive landscape where differentiation is critical yet resources are constrained, Ghanaian businesses are pioneering innovative marketing approaches tailored to local realities.
• Article

  Why marketing’s boardroom absence is bad for business

  In a recent podcast episode, we discussed the challenging landscape that CMOs face, often leading to short tenure and marketing being relegated to a tactical position. But as this article by CIM Fellow Matt Thompson explores, many of these issues not only impact the CMO but the entire organisation’s perception of marketing. The stark reality of marketing's boardroom representation raises many questions, chief among which should be, isn’t it about time marketing reclaimed its strategic position?
• Article

  What is ethical marketing? Your guide to building consumer trust

  Consumers are paying more attention to the impact of their choices (and to the actions of the companies they support). They're not just looking for clever campaigns and catchy slogans; they want to see brands that stay true to their values.
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  Marketers in the world's new financial nexus pause (briefly) for thought

  The UAE Financial Marketing Leaders’ Summit, a rare meeting of senior financial marketers took place in Dubai on the 29th of April.
• Article

  Government apprenticeship reforms open new doors for young talent

  The UK Government announced this week a significant overhaul of the national apprenticeship system, placing a renewed focus on young people and entry-level opportunities.
• Article

  International Day of Marketing: Why it’s time to #CelebrateMarketing

  It’s a day to appreciate the role marketing plays in our world, driving business growth, and connecting people with the things they care about the most.