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Showing 18 of 508 results

• Course

  B2B Copy and Content Writing

  How to develop an effective writing style for B2B.
• Course

  Digital Copywriting for Websites

  How to write copy that improves communication and search results.
• Course

  Copywriting for Email

  How to write email copy that improves customer engagement and delivers results.
• Course

  Copywriting - The Complete Guide

  Become a more versatile copywriter. This online course tackles the full range of copywriting challenges with practical tools, techniques and professional advice.
• Course

  AI for Copywriting

  How to use the latest AI copywriting tools and become a prompt engineer.
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  AI Copywriting Masterclass

  Enhance your copywriting processes by mastering, customising and training generative AI models to deliver optimal results.
• Course

  Copywriting Masterclass

  How to write brilliantly effective copy, every day.
• Course

  Neuromarketing Masterclass

  Understand the way your customer's brain works.
• Course

  Brand Marketing Principles

  What makes a brand successful? We will focus on the brand audit, brand positioning and developing brand programmes.
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  Product Management Principles

  The key elements and stages in building a product plan and roadmap: how to manage your product portfolio and resource allocation.
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  Managing The Brand

  Best practice in brand management; from defining the brand to brand plan and marketing activation.
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  B2B Product Management

  B2B product marketing skills for strategic product planning.
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  Brand Storytelling

  Unleash the power of storytelling to help create distinctive, emotional and re-energised brands and communications.
• Course

  Personal Branding

  Supercharging Your Personal Impact.
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  Marketing and Brand Strategy

  Develop your skills as a marketing planner in this online course which covers Marketing Strategy and Planning, Innovation Strategies and Brand Strategy and Management.
• Course

  Marketing Planning Principles

  A step-by-step guide through the marketing planning process.
• Course

  Introduction to Strategic Marketing

  How to create a one-page Strategy Statement that identifies your strategic priorities and actions.
• Course

  Marketing Communications Planning

  How to use a proven, simple six-stage approach to integrated marketing communications planning.