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Showing 18 of 508 results

• Course

  Behavioural Economics

  Increase marketing effectiveness by changing behaviour.
• Course

  International Marketing

  Strategies for effective international marketing and expansion into global markets.
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  Account-Based Marketing (ABM)

  How to develop an ABM strategy to market high-value, complex solutions in competitive B2B markets.
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  Event Marketing

  How to build an event marketing strategy and action plan.
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  Planning and Optimising Marketing Campaigns

  This online course provides a comprehensive overview of how to plan your marketing campaigns and optimise digital marketing channels.
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  Partnership Marketing

  How to identify, create and manage marketing partnerships.
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  B2B Marketing Strategy and Planning

  Develop a B2B marketing strategy to better acquire, engage and retain customers.
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  Sponsorship Masterclass for Marketers

  How to develop an effective sponsorship strategy.
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  Using Customer Insight to Drive Marketing Strategy

  Leverage AI, analytics and customer insights to create data-driven marketing strategies.
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  Strategic Leadership for Marketers

  Understand the nature of effective strategic leadership and the relevance of a marketing perspective.
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  The New Marketing Director

  A guide for your first 100 days in a new leadership role.
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  The Whole Marketer Leadership Masterclass

  Developing and embedding your authentic leadership style.
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  ABM Masterclass

  Strategic ABM, Scaled ABM & Programmatic ABM - using the latest ABM technology to deliver performance.
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  Managing Projects and People

  How to set-up, direct and tactically control marketing projects that produce results.
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  Leadership Skills for New Managers

  Discover the critical skills and confidence to become an effective leader.
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  Storytelling for Persuasive Presentations

  Create presentations that are more effective, compelling, insightful and actionable.
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  Business Negotiation Skills

  How to get the best results using a persuasive, but still collaborative, negotiation style.
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  Agile Marketing Project Management

  How to work more flexibly when planning and delivering digital and offline marketing projects using Agile project management approaches.