Marketing Communications

Marketing Fundamentals

This online course provides a comprehensive overview of the marketing planning process, from situation analysis, objective setting, communications planning through to budgeting and evaluation.

Principles

E-learning

6 hours

Introduction to Public Relations

The fundamentals of PR in just one day.

Principles

Intermediate

Practical courses for marketers ready to build on the basics and apply more advanced techniques in their role.

Event Marketing

How to plan and promote effective live, virtual or hybrid events

Planning and Optimising Marketing Campaigns

This online course provides a comprehensive overview of how to plan your marketing campaigns and optimise digital marketing channels.

E-learning

25 hours

The CIM Marketing Programme

The definitive guide that covers the key principles of marketing.

2 days

Event Design and Management

How to plan and deliver effective live, virtual and hybrid events.

2 days

B2B Lead Generation

How to generate and convert high quality B2B leads.

Marketing - The Complete Guide

This definitive guide covers creating effective strategies, understanding customer insights, planning communications, optimising digital channels, and evaluating performance.