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• Article

  Making your budget work for you

  As Chancellor Rachel Reeves prepares to deliver the Autumn Statement, many marketers will be thinking about how to make their budgets stretch even further.
• Article

  Media Round-Up: New CIM global partnership, Data Use and Access Act, AI-driven marketing

  As we enter the latter stages of 2025, CIM continues to raise its voice in the national and international media and across Government.
• Article

  Party Conference Season: What it means for marketers

  We outline the key announcements from each major party from their party conferences and what they could mean for the marketing community.
• Article

  Reimagining financial marketing in the age of AI

  Insights from the APAC Financial Services Marketing Leaders' Summit, Singapore 2025
• Article

  Webinar recap: Black Friday guide to short vs long-term benefits

• Article

  How to get your boss to pay for your personal development

• Article

  Release: Chartered Institute of Marketing welcomes CMA’s new pricing guidance as a victory for professional standards

  These new measures are a vital step toward restoring consumer trust and creating a level playing field for ethical businesses.
• Article

  Autumn Budget 2025: What marketers need to know

  This breakdown explores key aspects of the budget and the impact it could have on marketers, the sector as a whole and organisations.
• Article

  Webinar recap: Futureproof your career – Essential AI tools and strategic thinking for 2026

  A recap of November's member exclusive webinar with Imran Farooq discussing the transformative impact of AI on marketing for 2026.
• Article

  2025 Christmas adverts recap

  Love them or hate them, Christmas ads have become as much a part of the festive season as mince pies and Black Friday.
• Article

  Decoding marketing jargon

• Article

  Planning ahead: Key considerations for developing your 2026 strategy

• Article

  Release: CIM to host exclusive launch event in Dubai, advancing GCC marketing excellence

  CIM will host an exclusive event in Dubai to mark the opening of its new regional hub in Dubai Knowledge Park.
• Article

  Top three skills marketers need to succeed in 2026

  As we head into 2026, creativity alone won’t be enough. In this article, industry experts share the skills they believe will matter most this year.
• Article

  How to thrive in a creative profession

  In this article, Fellow of CIM, Seye Oloruntoba, discusses how to thrive as a creative professional in the marketing industry, explaining the importance of nurturing your creative spark, taking breaks and aligning your career with your personal purpose.
• Article

  How to get started in marketing

• Article

  CIM x IBM roundtable: Agentic AI - Hidden costs, value and advice for marketers

  Marketeers are being tasked with doing more with less. In addition, 95% of GenAI pilots are failing, according to research published in MIT’s State of AI in Business 2025 report.
• Article

  The rise of Agentic AI in marketing: What you need to know to stay ahead of the curve

  Last month, CMOs and marketing directors from across the industry gathered in London for the CIM x IBM marketing roundtable, themed on ‘The rise of Agentic AI in marketing: what you need to know to stay ahead of the curve’.