Strategy and Planning | CIM

Intermediate

Practical courses for marketers ready to build on the basics and apply more advanced techniques in their role.

Behavioural Economics

Increase marketing effectiveness by changing behaviour.

International Marketing

Strategies for effective international marketing and expansion into global markets.

Account-Based Marketing (ABM)

How to develop an ABM strategy to market high-value, complex solutions in competitive B2B markets.

Event Marketing

How to plan and promote effective live, virtual or hybrid events

Planning and Optimising Marketing Campaigns

This online course provides a comprehensive overview of how to plan your marketing campaigns and optimise digital marketing channels.

The CIM Marketing Programme

The definitive guide that covers the key principles of marketing.

Partnership Marketing

How to identify, create and manage marketing partnerships.

Event Design and Management

How to plan and deliver effective live, virtual and hybrid events.

The CIM Digital Marketing Programme

The definitive guide to planning strategic digital marketing across all key channels

Introduction to Strategic Marketing

How to create a one-page Strategy Statement that identifies your strategic priorities and actions.

Marketing - The Complete Guide

This definitive guide covers creating effective strategies, understanding customer insights, planning communications, optimising digital channels, and evaluating performance.

Integrated Marcomms Planning

How to use a simple six-stage approach to integrated marketing communications planning.

Advanced

Advanced training for experienced marketers looking to sharpen strategy, leadership and decision-making skills.

Digital Marketing Strategy Masterclass

How to develop your digital marketing strategy and implement advanced digital channel techniques.

Strategic Brand Management

An inspirational and creative masterclass to help you plan, build and manage a successful brand strategy.

B2B Marketing Strategy and Planning

Develop a B2B marketing strategy to better acquire, engage and retain customers.

Strategic Marketing Masterclass

The best of current marketing practice and emerging next practices in marketing strategy and planning to help you accelerate profitable growth for your business.

Strategic Leadership for Marketers

Understand the nature of effective strategic leadership and the relevance of a marketing perspective.

The New Marketing Director

A guide for your first 100 days in a new leadership role.

ABM Masterclass

Strategic ABM, Scaled ABM & Programmatic ABM - using the latest ABM technology to deliver performance.

Neuromarketing Masterclass

Understand the way your customer's brain works.

Social Media Strategy Masterclass

How to develop a highly effective social media marketing strategy.

Using Customer Insight to Drive Marketing Strategy

Leverage AI, analytics and customer insights to create data-driven marketing strategies.

Sponsorship Masterclass

How to develop an effective sponsorship strategy.