Here are your tailored learning recommendations to help you strengthen your skills across the four elements of data and insights, based on your Marketing Index assessment results.
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Drive strategic capability in product innovation and portfolio growth.
How to create a one-page Strategy Statement that identifies your strategic priorities and actions.
How to use a simple six-stage approach to integrated marketing communications planning.
Increase marketing effectiveness by changing behaviour.
Strategies for effective international marketing and expansion into global markets.
How to plan and promote effective live, virtual or hybrid events
This online course provides a comprehensive overview of how to plan your marketing campaigns and optimise digital marketing channels.
How to identify, create and manage marketing partnerships.
This definitive guide covers creating effective strategies, understanding customer insights, planning communications, optimising digital channels, and evaluating performance.
Develop a B2B marketing strategy to better acquire, engage and retain customers.
How to develop an effective sponsorship strategy.
Leverage AI, analytics and customer insights to create data-driven marketing strategies.