Showing 18 of 580 results
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Course
Storytelling Masterclass
The power of narrative and how stories shape the way we feel, think and act.
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Neuromarketing Masterclass
Understand the way your customer's brain works.
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Brand Marketing Principles
What makes a brand successful? We will focus on the brand audit, brand positioning and developing brand programmes.
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B2B Product Management
B2B product marketing skills for strategic product planning.
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Brand Storytelling
Unleash the power of storytelling to help create distinctive, emotional and re-energised brands and communications.
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Personal Branding
Supercharging Your Personal Impact.
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Marketing and Brand Strategy
Develop your skills as a marketing planner in this online course which covers Marketing Strategy and Planning, Innovation Strategies and Brand Strategy and Management.
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Course
Product Management in Practice
Provides practical understanding of how to plan, align, test, launch and manage products effectively.
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Strategic Brand Management
An inspirational and creative masterclass to help you plan, build and manage a successful brand strategy.
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Product Strategy Masterclass
Drive strategic capability in product innovation and portfolio growth.
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Introduction to Strategic Marketing
How to create a one-page Strategy Statement that identifies your strategic priorities and actions.
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Integrated Marcomms Planning
How to use a simple six-stage approach to integrated marketing communications planning.
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Behavioural Economics
Increase marketing effectiveness by changing behaviour.
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Course
International Marketing
Strategies for effective international marketing and expansion into global markets.
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Account-Based Marketing (ABM)
How to develop an ABM strategy to market high-value, complex solutions in competitive B2B markets.
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Course
Event Marketing
How to plan and promote effective live, virtual or hybrid events
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Course
Planning and Optimising Marketing Campaigns
This online course provides a comprehensive overview of how to plan your marketing campaigns and optimise digital marketing channels.
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The CIM Marketing Programme
The definitive guide that covers the key principles of marketing.
