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Showing 18 of 503 results

• Course

  Social Media Principles

  Develop the skills to use social channels more effectively and increase customer engagement.
• Course

  Storytelling Masterclass

  The power of narrative and how stories shape the way we feel, think and act.
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  Principles of Great Copywriting

  The fundamentals of relevant and persuasive copywriting.
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  Copywriting - The Complete Guide

  Become a more versatile copywriter. This online course tackles the full range of copywriting challenges with practical tools, techniques and professional advice.
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  B2B Copy and Content Writing

  How to develop an effective writing style for B2B.
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  Copywriting Masterclass

  How to write brilliantly effective copy, every day.
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  Social Media Strategy Masterclass

  How to develop a highly effective social media marketing strategy.
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  AI for Copywriting

  How to use the latest AI copywriting tools and become a prompt engineer.
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  Strategic Brand Management

  An inspirational and creative masterclass to help you plan, build and manage a successful brand strategy.
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  Product Management Principles

  The key elements and stages in building a product plan and roadmap: how to manage your product portfolio and resource allocation.
• Course

  Product Management in Practice

  Provides practical understanding of how to plan, align, test, launch and manage products effectively.
• Course

  Neuromarketing Masterclass

  Understand the way your customer's brain works.
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  Brand Storytelling

  Unleash the power of storytelling to help create distinctive, emotional and re-energised brands and communications.
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  Personal Branding

  Supercharging Your Personal Impact.
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  B2B Product Management

  B2B product marketing skills for strategic product planning.
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  Brand Marketing Principles

  What makes a brand successful? We will focus on the brand audit, brand positioning and developing brand programmes.
• Course

  The CIM Marketing Programme

  The definitive guide that covers the key principles of marketing.
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  Product Leadership Masterclass

  How to create a portfolio that is balanced across the product lifecycle and strategically aligned for future sustainability.