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Showing 18 of 522 results

• Course

  B2B Marketing Strategy and Planning

  Develop a B2B marketing strategy to better acquire, engage and retain customers.
• Course

  Using Customer Insight to Drive Marketing Strategy

  Leverage AI, analytics and customer insights to create data-driven marketing strategies.
• Course

  ABM Masterclass

  Strategic ABM, Scaled ABM & Programmatic ABM - using the latest ABM technology to deliver performance.
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  Presentation Skills

  How to become a confident, compelling and influential presenter.
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  Storytelling for Persuasive Presentations

  Create presentations that are more effective, compelling, insightful and actionable.
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  Business Negotiation Skills

  How to get the best results using a persuasive, but still collaborative, negotiation style.
• Course

  Finance for Marketers

  Effective financial management and the relevance of a marketing perspective.
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  Confidence, Influence and Impact

  Boost your credibility, gravitas and ability to network with key decision-makers and manage different stakeholders.
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  Marketing Principles

  The core fundamentals of marketing: concepts, models, practices and techniques.
• Course

  Marketing Communications Principles

  The core principles and different elements of the marcoms mix, including advertising, public relations and direct marketing.
• Course

  Internal Communications

  How to deliver a powerful Internal Communications strategy and plan.
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  B2B Lead Generation

  How to generate and convert high quality B2B leads.
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  GDPR Principles

  How to deliver lawful and ethical marketing programs.
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  GDPR Introduction for Marketers

  This online, interactive course provides guidance on how to ensure your marketing strategy and campaigns are compliant with the GDPR.
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  GDPR for Marketing Practitioners

  This online course is designed to extend your working knowledge of the UK GDPR and optimise the use of personal data in your marketing mix.
• Course

  Carbon Literacy for Marketers

  Become a sustainable marketer, certified by the Carbon Literacy Trust.
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  Sustainable Marketing - The Complete Guide

  Developed for CIM by Can Marketing Save the Planet, this online course equips marketing professionals with the essential knowledge, strategies and tools to integrate sustainability into their marketing approach.
• Course

  Customer Retention and Engagement

  Build customer loyalty, increase retention and strengthen engagement through data-led insight and personalisation.