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Showing 18 of 503 results

• Course

  Marketing Communications Planning

  How to use a proven, simple six-stage approach to integrated marketing communications planning.
• Course

  Account-Based Marketing (ABM)

  How to develop an ABM strategy to market high-value, complex solutions in competitive B2B markets.
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  Event Marketing

  How to build an event marketing strategy and action plan.
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  Introduction to Strategic Marketing

  How to create a one-page Strategy Statement that identifies your strategic priorities and actions.
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  Behavioural Economics

  Increase marketing effectiveness by changing behaviour.
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  International Marketing

  Strategies for effective international marketing and expansion into global markets.
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  Planning and Optimising Marketing Campaigns

  This online course provides a comprehensive overview of how to plan your marketing campaigns and optimise digital marketing channels.
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  Strategic Marketing Masterclass

  The best of current marketing practice and emerging next practices in marketing strategy and planning to help you accelerate profitable growth for your business.
• Course

  The New Marketing Director

  A guide for your first 100 days in a new leadership role.
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  ABM Masterclass

  Strategic ABM, Scaled ABM & Programmatic ABM - using the latest ABM technology to deliver performance.
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  Marketing - The Complete Guide

  This definitive guide covers creating effective strategies, understanding customer insights, planning communications, optimising digital channels, and evaluating performance.
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  Using Customer Insight to Drive Marketing Strategy

  Leverage AI, analytics and customer insights to create data-driven marketing strategies.
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  Presentation Skills

  How to become a confident, compelling and influential presenter.
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  Sponsorship Masterclass

  How to develop an effective sponsorship strategy.
• Course

  Partnership Marketing

  How to identify, create and manage marketing partnerships.
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  B2B Marketing Strategy and Planning

  Develop a B2B marketing strategy to better acquire, engage and retain customers.
• Course

  Managing Projects and People

  How to set-up, direct and tactically control marketing projects that produce results.
• Course

  Critical Leadership Skills for Marketers

  The key leadership skills to tackle some of the most challenging professional issues in today's complex professional environment.