Showing 18 of 527 results
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Digital Marketing Channels
Gain a complete overview of key digital marketing channels in this online course: SEO, PPC, social media, content marketing, display advertising, email and websites.
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Facebook & Instagram (Meta) Advertising
How to develop and run results-driven Facebook (Meta) advertising campaigns.
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Influencer Marketing
Explore influencer marketing's impact on brand growth, covering celebrity endorsements, employee programmes, and customer advocacy.
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Google Analytics 4 (GA4)
How and when to use Google Analytics 4 (GA4).
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LinkedIn Advertising
How to run paid LinkedIn advertising marketing campaigns within LinkedIn Campaign Manager.
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AI Customer Journey
Effectively leverage AI to optimise the customer journey for superior customer experiences.
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AI Enabled Content Production
How to use Generative AI tools for creating text, images, animations and videos.
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Search Engine Optimisation (SEO) – Online Course
This online course is designed to provide you with a comprehensive understanding of the fundamentals of SEO and its role in improving organic search visibility.
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Digital Copywriting Techniques
A practical course for improving digital copy across web, email and social media platforms.
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AI Answer Engine Marketing (AEM)
Optimising content for language, generative and AI answer engines (LEO / GEO / AEO / AIO).
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Digital Marketing Strategy Masterclass
How to develop your digital marketing strategy and implement advanced digital channel techniques.
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Content Marketing Strategy Masterclass
Build a measurable and effective content marketing strategy using a 9-step framework.
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Google Analytics 4 (GA4) Advanced
How to set up advanced reports and insights focusing on brand awareness, ecommerce and lead generation.
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Website Strategy Masterclass
Rethink website strategy for an AI-shaped, less linear digital environment.
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Social Media Marketing Planning
How social media marketing can drive business results across the marketing funnel.
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Social Media Copywriting
Create social media copy that cuts through the noise, captures attention, and drives meaningful engagement.
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Podcast Strategy and Production
How to plan, produce, launch and grow your own show.
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Filmmaking and Video Production for Marketers
Boost your filmmaking and editing skills with this practical 2-day course from the UK's lead organisation for film and the moving image, the BFI (British Film Institute).
