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Showing 18 of 527 results

• Course

  Product Strategy Masterclass

  Drive strategic capability in product innovation and portfolio growth.
• Course

  Introduction to Strategic Marketing

  How to create a one-page Strategy Statement that identifies your strategic priorities and actions.
• Course

  Integrated Marcomms Planning

  How to use a simple six-stage approach to integrated marketing communications planning.
• Course

  Behavioural Economics

  Increase marketing effectiveness by changing behaviour.
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  International Marketing

  Strategies for effective international marketing and expansion into global markets.
• Course

  Event Marketing

  How to plan and promote effective live, virtual or hybrid events
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  B2B Marketing Strategy and Planning

  Develop a B2B marketing strategy to better acquire, engage and retain customers.
• Course

  Strategic Brand Management

  An inspirational and creative masterclass to help you plan, build and manage a successful brand strategy.
• Course

  Digital Marketing Principles

  How to plan and run effective digital communications campaigns using all the key digital channels.
• Course

  Brand Storytelling

  Unleash the power of storytelling to help create distinctive, emotional and re-energised brands and communications.
• Course

  Digital Marketing Campaign Planning

  Develop a multi-channel approach to digital marketing campaign planning that optimises results.
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  Social Media Principles

  Develop the skills to use social channels more effectively and increase customer engagement.
• Course

  AI in Marketing

  AI and emerging digital tech to improve customer experiences, drive data-driven insights and create and optimise content.
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  Managing Projects and People

  How to set-up, direct and tactically control marketing projects that produce results.
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  Agile Marketing Project Management

  How to work more flexibly when planning and delivering digital and offline marketing projects using Agile project management approaches.
• Course

  Filmmaking Storytelling Fundamentals

  Supercharge your digital marketing with this compact course teaching filmmaking fundamentals from the UK's lead organisation for film and the moving image, the BFI (British Film Institute)
• Course

  Account-Based Marketing (ABM)

  How to develop an ABM strategy to market high-value, complex solutions in competitive B2B markets.
• Course

  Managing the Sales Team

  How to motivate and manage professional sales teams.