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Showing 18 of 451 results

• Course

  Customer Relationship Strategy

  How to plan and build an effective CRM strategy for your business.
• Course

  Customer Journey Mapping

  Identify and map the critical touchpoints on the Pathway to Purchase for any product or service.
• Course

  Customer Experience Management

  How to create and develop a customer experience strategy and how to align it with business strategy.
• Course

  Managing the Sales Team

  How to motivate and manage professional sales teams.
• Course

  Developing Your Key Accounts

  Essential strategies for winning and growing key accounts.
• Course

  Sales and Business Development Skills

  Build your pipeline with quality leads which convert into high paying clients.
• Course

  Key Account Management (KAM) Masterclass

  Maximise your key customer's potential through a strategic, relationship-based account management process.
• Course

  AI Agents for Marketing Productivity

  Understand AI agents and how to build a simple version with a no-code platform.
• Course

  AI in Marketing

  AI and emerging digital tech to improve customer experiences, drive data-driven insights and create and optimise content.
• Course

  Principles of Great Copywriting

  The fundamentals of relevant and persuasive copywriting.
• Course

  AI Copywriting Masterclass

  Enhance your copywriting processes by mastering, customising and training generative AI models to deliver optimal results.
• Course

  Google Analytics 4 (GA4)

  How and when to use Google Analytics 4 (GA4).
• Course

  Content Marketing Principles

  Develop an effective and engaging digital content marketing programme.
• Course

  Brand Marketing Principles

  What makes a brand successful? We will focus on the brand audit, brand positioning and developing brand programmes.
• Course

  Copywriting for Internal Communications

  How to deliver clear and effective messages to your employees.
• Article

  Back to Basics: How to set SMART objectives

  Tasked with setting and achieving objectives that deliver results? Here’s everything you need to know.
• Article

  What the Spring Statement means for marketers

  The UK’s Spring Budget brings significant economic shifts that could have major implications for businesses, consumers, and marketers alike.
• Article

  How can an unconventional brand collaboration bring business success?

  Brand collaborations have been around the block more than once. But the key to creating a successful brand collaboration might be in finding a partner that can help revolutionise a brand's image, and positively change customer expectations. In this article Laura Bracher explores how successful brand collaborations can be forged.