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Google Analytics 4 (GA4)
How and when to use Google Analytics 4 (GA4).
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PPC Google Ads
How to plan and optimise your PPC Google Ads campaigns.
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AI in Marketing
AI and emerging digital tech to improve customer experiences, drive data-driven insights and create and optimise content.
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Internal Communications
How to deliver a powerful Internal Communications strategy and plan.
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AI Answer Engine Marketing (AEM)
Optimising content for language, generative and AI answer engines (LEO / GEO / AEO / AIO).
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Podcast
Episode 78: Understanding consumer behaviour with neuroscience
CIM Marketing Podcast: Episode 78
Podcast
Episode 79: A social media marketing masterclass
CIM Marketing Podcast: Episode 79
Podcast
Episode 93: How to become a young leader
CIM Marketing Podcast: Episode 93
Podcast
Episode 83: What makes a great marketing leader?
CIM Marketing Podcast: Episode 83
Podcast
Episode 94: Driving digital with the personal touch
CIM Marketing Podcast: Episode 94
Podcast
Episode 97: The truth about AI
CIM Marketing Podcast: Episode 97
Podcast
Episode 101: The new secrets of LinkedIn success
CIM Marketing Podcast: Episode 101
Podcast
Episode 102: How to gain customers’ trust
CIM Marketing Podcast: Episode 102
Podcast
Episode 100: TV isn’t going anywhere – it’s going everywhere
CIM Marketing Podcast: Episode 100
Podcast
Episode 103: How AI can supercharge your 2025
CIM Marketing Podcast: Episode 103
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