December 07, 2023
12:30 PM - Stockport
The title says its all. Branding! That's easy …..right? During this CIM North West event, held at the fantastic Robinsons Brewery, we will explore the complexities of branding and the data and insights that go into driving brand growth. Our expert speakers will also explore the opportunities found within branding and how these can be leveraged to drive growth.
This event is geared towards those who already have a solid understanding of branding and are looking to use branding to their advantage, or equally are experiencing some of the many challenges that surround branding and are looking to explore solutions with peers or gain insights and learnings.
We have a packed agenda with speakers whose experience spans across many sectors and the panel discussion will give you further chance to ask our speakers your questions and share your thoughts.
David Bremner – Director of Marketing, Robinsons Brewery
When is a brand not a brand?
How the Robinsons brand takes a backseat to that of the pubs and how important it is for the overall brand to drive the individual brands of each local pub.
Jennifer Kasher – Strategy & Insights Manager - European cross-category Lead, Kellanova (formerly Kelloggs)
Insights that pop
Harnessing consumer insights as a catalyst for growth. How deep understanding of Pringles consumers and snacking occasions sparked an evolution in the brands direction and ultimately growth.
Joanne Wiggan – Director of Digital Experience, The Royal Mint
Why every day in brand, should feel like a start-up day
How can older established brands stay relevant, in a constantly changing landscape and diversify for new audiences.
Mark Ross – Creative Director, Glorious Creative
What to expect from your branding agency
From potential pitfalls to obvious opportunities; what should organisations expect when employing the support of a specialist branding agency.
To finish off the day we hope you will join us on a tour of the amazing Robinsons Brewery before our networking drinks reception.
Capacity is limited to 50 places, so secure your ticket now.
CPD category: Brand
CPD duration: 3 hours
Registration and refreshments from 12:30, the event starts at 13:00 and finishes at 16:00, with networking drinks reception and canapés until 18:30.
If you have any special requirements please contact the Events team at email@example.com.