Overview
Join Scotland's leading marketers at this year's CIM Scotland Conference and explore how marketing is evolving in an age of AI, creativity and connection.
Marketing is entering a new era shaped by rapid advances in AI, changing search behaviours, and increasing pressure to stand out in saturated digital spaces. The opportunity for marketers is not just to keep up, but to lead with smarter thinking, braver creativity and more human connection.
This event will equip you with practical insights, real-world examples, and fresh perspectives to help you navigate this shift with confidence. Discover how to use emerging technologies effectively, develop distinctive creative that cuts through and build meaningful connections both online and in the real world.
Why attend?
- Gain actionable insights from leading marketers and industry experts
- Explore how AI, AEO and evolving search are shaping the future
- Learn how to create bold, distinctive work in an algorithm-driven landscape
- Strengthen your approach to building authentic, human connections
Guest speakers include:-
Mark Choueke, Partner & Chief Creative Officer at OrbitalX
Nicola Thomson, Head of Marketing and Communications at Glasgow Life
Luan Wise, Marketing Consultant and Social Media Specialist
Emily Young, Chief Marketing Officer at Johnston Carmichael
Whether you're looking to adapt your strategy, sharpen your creative edge or better understand the role of AI in modern marketing, this conference will leave you feeling informed, inspired and ready to take action.
Don’t miss your chance to be part of marketing's next chapter. Secure your spot and take advantage of our early-bird pricing available until 30 June and stay ahead in a smarter, braver more human era.
Prices shown are ex-VAT. When you get to the checkout the VAT will then be added to the price. You'll receive your booking confirmation after purchasing your ticket, and keep an eye out for a reminder email arriving in your inbox a few days before the event.
For those on our CPD programme, by attending this event you can claim the following credits:
CPD duration: 4 hours
On the day
Registration and networking from 09:30, the event starts at 10:00 and finishes at 16:00, with a drinks reception to follow.
Lunch and refreshments will be provided. If you have any dietary requirements please inform the team at [email protected] at the time of booking to ensure your dietary needs can be catered for.
| Speaker | |
| Mark Choueke | Partner & Chief Creative Officer | OrbitalX |
The perfect AI: Bravery ratio Mark will draw on more than 80 conversations with CMO's around the world since launching the 'Do more with less' podcast in February 2025, as well as his 2021 marketing bestseller "Boring2Brave" to pitch what he believes may be the perfect AI:Bravery ratio marketers must apply to drive measurable growth. |
| Nicola Thomson | Head of Marketing & Communications | Glasgow Life |
AI empowering people like us Looking beyond the creative hype and controversy, how can generative AI genuinely transform day-to-day client-side operations? Nicola will share how Glasgow Life is successfully embedding AI to drive efficiently and deeper audience connection across a 1M+ customer base. Discover how their in-house team built custom AI chatbots to elevate customer service, deployed AI research assistants for rapid insight generation and developed bespoke AI agents to provide centralised knowledge hubs pulling from dozens of public and third sector organisations. |
| Luan Wise | Marketing Consultant & Social Media Specialist |
Why B2B marketing still needs you in the age of AI AI is transforming how we work, but adoption is outpacing confidence and readiness. In this session, Luan makes the case for human judgement as B2B marketing's most valuable asset. Drawing on research and practitioner insights, Luan will explore what AI can and can't do, why marketing fundamentals matter more than ever, and how to make smarter decisions in a world that still needs you. |
| Emily Young | Chief Marketing Officer | Johnston Carmichael |
Still human: Building trust and relevance in a new era of marketing In a world of AI, automation and constant digital noise, the brands that stand out will be the ones that feel most human. Drawing on Johnston Carmichael's 90th year, Emily will explore how long-standing brands can evolve with confidence while staying true to the people, values and relationships that made them successful. This session will look at why authenticity, trust and human connection matter more than ever, and how marketers can use technology and creativity to strengthen their brand rather than dilute it. |
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