AI is reshaping marketing faster than most teams can keep up with, and the pressure to "do something with AI" can feel relentless. But moving from scattered experimentation to real business value takes more than a clever prompt or the newest tool. It takes leadership.

This practical webinar is for marketers who want to bring AI into their teams and strategies with confidence, not just curiosity. Led by Kamila Miller, Chartered Marketer, author of Data-Driven Marketing Strategy (Kogan Page) and a lecturer in higher education, it draws on both current research and frontline marketing leadership.

The focus is on the leadership skills that make AI integration work in practice: setting direction when the tools keep changing, deciding where AI genuinely adds value, and bringing your team with you rather than leaving them behind. We will treat AI as a capability to lead, not simply a set of tools to adopt.

Join us live to develop:

• The judgement to move your team from AI experimentation to measurable impact
• A clear view of where AI strengthens marketing, from research to content to decisions
• The skills to lead your team through AI adoption without losing trust or quality
• A practical sense of what good AI governance looks like day to day
• This session will not turn you into an expert in every platform, but it will give you a clearer view of the landscape and concrete next steps. Whether you are just starting out or sharpening an existing approach, you will come away ready to lead AI integration with purpose.