Creativity, culture and customer experience for the next era of marketing

Overview

Consumer behaviour is changing fast - powered by AI, new platforms and rising expectations of personalised, seamless experiences. This CIM Scotland event brings together 3 short, high-impact talks and a panel Q&A  to explore how marketers can keep their brands relevant by combining creativity, culture and customer experience across digital and physical touchpoints.

Why attend?

• Understand how AI and large language models are reshaping travel and hospitality discovery, and what this means for your marketing mix
• Learn practical approaches to omnichannel experience design, aligning digital journeys with real-world moments that build loyalty
• Explore what "memorable customer experience" looks like in 2026, including personalisation, service and brand ethics
• Take away ideas for content and storytelling that cuts through - from short-form video to community-led growth and cultural relevance
• Ask your own questions, with valuable insight to take back into your role 

This session is ideal for marketing managers and executives, brand and communication leads, customer experience professionals and anyone working in travel, hospitality, tourism, retail or service brands who want fresh thinking on staying relevant as channels and customer expectations evolve. You can expect practical insights, real examples and plenty of time for discussion and networking. 

Speaker line-up includes: Sam Weston | 80 Days Agency

The prices shown when purchasing tickets are ex-VAT. When you get to the checkout the VAT will then be added to the price. You'll receive your booking confirmation after purchasing your ticket, and to keep an eye out for a reminder email arriving in your inbox a few days before the event.

On the day

Registration and networking from 17:30, the event starts at 18:00 and finishes at 19:30. Networking drinks will follow from 19:30 until 20:00.

Refreshments and popcorn provided. If you have any requirements please inform the team at [email protected] at the time of booking to ensure your needs can be catered for.

For those on our CPD programme, by attending this event you can claim the following credits:

CPD duration: 2 hours