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What is The Pitch?

The Pitch is back, and the challenge has been set, but have you got what it takes to impress our panel of industry leaders?

The Pitch is an international competition designed to recognise and reward the marketing talent of the future.

Each year we task undergraduate marketing and business students in their second or third year of university with a real-life marketing challenge. This challenge is set by a leading global brand that allows students to apply their learning from their degrees in teams of two or three. The top ten teams will have the opportunity to pitch their ideas and demonstrate their ability virtually in front of true business professionals on 18 March 2022. If they impress the panel, they’ll be in the running for the winning prize to kick-start their marketing career and be named as CIM’s Marketers of the Future.

We are delighted to announce that our sponsor for 2022 is the UK’s pharmacy-led health and beauty chain, Boots.

03 December 2021

Registration deadline


18 March 2022

Virtual live final




The Challenge

"Boots and The Prince’s Trust want to bring our ‘behind the scenes’ support for young people across the UK, to the forefront of hearts and minds, ensuring customers know about the depth of our partnership that utilises the expertise of both brands.

Develop a consumer facing creative campaign to raise awareness of this partnership, utilising our team members as well as earned, owned and paid media within a £200,000 budget."

The Prizes

  • 1st Prize

    • Winner of The Pitch 2022 and named CIM’s ‘Marketers of the Future’ 
    • £1,500 cash prize (to be shared amongst the team) 
    • One-year complimentary CIM membership for each team member  
  • 2nd Prize

    • £600 cash prize (to be shared amongst the team) 
    • One-year complimentary CIM membership for each team member 
  • 3rd Prize

    • One-year complimentary CIM membership for each team member
  • All finalists

    • Specially-produced finalist certificates 

What to expect

The best people to tell you about The Pitch are our previous student teams, judges and sponsors. Click here to read their experiences and gain an insight into what’s in store this year.

Entry details

Entries for The Pitch 2022 are now open. To register, please select the correct option below and complete the required form. All entries must be received by 03 December 2021. 




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Contact us

For more information, please contact: thepitch@cim.co.uk

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