Overview
Build the knowledge, skills and understanding needed to carry out an effective professional marketing role in the workplace.
Designed for marketing assistants and people beginning their first marketing role, this Level 4 qualification supports progression towards Marketing Executive level. You’ll explore the role of marketing in organisations, customer behaviour in the digital age, market research, campaign planning and the use of digital channels, content and marketing technology.
This qualification is designed for people who are ready to move beyond foundation-level marketing knowledge and develop the practical skills needed for a Marketing Executive role.
It may be right for you if you:
- Have around one year’s experience in marketing
- Currently work in a marketing assistant, marketing support or junior marketing role.
- Have completed the CIM Level 3 Foundation Certificate in Professional & Digital Marketing
- Have completed a relevant Level 3 marketing apprenticeship
- Want to progress towards a Level 6 CIM qualification in future
Successful completion of Level 4 supports progression to all Level 6 CIM qualifications.
You’ll need at least one of the following:
- A minimum of one year’s experience in the marketing industry
- The CIM Level 3 Foundation Certificate in Professional & Digital Marketing
- A relevant Level 3 marketing qualification
- A Level 3 marketing-related apprenticeship, such as Multi-channel Marketer or Marketing Assistant
If English is not your first language, you’ll usually need an IELTS Academic score of 6.5, with at least 6.0 in each component, a Cambridge Certificate of Advanced English at grade B or above, or an accepted equivalent achieved within the last two years.
The total cost of your qualification is made up of:
- Tuition fees charged by your chosen Accredited Study Centre
- CIM membership, which is required to book assessments and access student resources
- CIM assessment fees
Tuition fees vary between study centres, so we recommend comparing providers before enrolling.
The current assessment fees for the Level 4 Certificate are £520 at the Global Standard and Developing Markets rate, or £460 at the Emerging Markets rate. These figures are based on passing all modules at the first attempt. Resits require additional fees
The course was one of the best I have ever attended. The course material provided was practical and the Course Director explained everything so thoroughly that it was simple to understand. More importantly, it was easy to see how what I have learnt could be implemented in my organisation! I am truly inspired.
What you'll learn
You’ll develop practical marketing knowledge across planning, customer behaviour, digital channels, campaign delivery and specialist areas of professional marketing.
- The role of marketing within organisations
- Customer behaviour in the digital age
- The marketing environment and market research
- The marketing mix and tactical planning
- Responsible marketing, including transparency, sustainability, diversity and inclusion
- Integrated campaign planning across online and offline channels
- Content marketing and customer journey planning
- Social media, SEO, MarTech and digital campaign measurement
Available modules
| Module | What you'll learn | ||
|---|---|---|---|
| Mandatory | Marketing Impact | Explore the role of marketing in organisations, the marketing environment, customer behaviour, market research, the marketing mix and tactical planning. |  |
| Core | Responsible Marketing | Understand how responsible marketing supports trust, transparency, sustainability, diversity and inclusion in response to changing social and environmental expectations. | |
| Core | Planning Integrated Campaigns | Learn how to plan integrated campaigns across online and offline channels, understand the role of content in the customer lifecycle and measure campaign effectiveness. | |
| Specialist | Content Marketing | Learn how to create content that supports marketing goals, customer journeys and campaign activity, including the use of different content formats. | |
| Specialist | Search Engine Optimisation | Understand the role of search engine marketing, key success factors for SEO and how paid search campaigns can support marketing goals. | |
| Specialist | MarTech | Explore how marketing technology, including AI, supports activity across the customer journey, paid campaigns, social media, relationship building and analytics. | |
| Specialist | Social Media Marketing | Learn how to apply social media channels, create suitable content, develop a social media plan and measure outcomes. | |
To achieve the Certificate, you must complete Marketing Impact and choose three elective modules.
You can choose your electives in one of two ways:
- Choose one module from Responsible Marketing or Planning Integrated Campaigns, then choose two digital modules.
- Choose both Responsible Marketing and Planning Integrated Campaigns, then choose one digital module.
Each qualification route totals 50 credits. You can achieve the Extended Certificate by completing one additional module.
Start this qualification
How it works
- Decide how you want to study.
- Find a study centre.
- Choose your modules and book with your chosen provider.
- Become a CIM member and complete your assessments.
FAQs
CIM training courses are designed for marketers at all career stages, from those developing core skills to experienced professionals looking to deepen their expertise, lead teams or stay current with emerging trends.
CIM training courses are designed for marketers at all career stages, from those developing core skills to experienced professionals looking to deepen their expertise, lead teams or stay current with emerging trends.
CIM training courses are designed for marketers at all career stages, from those developing core skills to experienced professionals looking to deepen their expertise, lead teams or stay current with emerging trends.
