Overview
Develop the strategic leadership skills needed to lead marketing change, respond to contemporary business challenges and create practical impact within your organisation.
The CIM Marketing Leadership Programme has been developed through global, employer-led research to reflect the skills and competencies needed by senior marketing professionals. It is designed for experienced marketers who want to build confidence, lead change and apply strategic marketing leadership in a dynamic organisational environment.
This programme is designed for experienced marketers working at strategic marketing or management level.
It may be right for you if you:
- Are currently a Marketing Manager or Head of Marketing
- Aspire to move into a board-level or senior leadership role
- Run your own business and want to grow it strategically
- Work as a consultant and want professional recognition and status
- Want to strengthen your ability to lead change and respond to complex marketing challenges
The programme is typically aimed at candidates with senior marketing experience who may already be managing teams, leading organisational change or influencing strategic business decisions.
Entry depends on the relevance and currency of your qualifications and experience.
You’ll need one or more of the following:
- A CIM Level 6 marketing qualification
- CIM Advanced Certificate in Marketing
- CIM Digital Diploma in Professional Marketing
- A business or marketing bachelor’s or master’s degree, or equivalent qualification, where at least half of the credits come from marketing modules
You’ll also need a minimum of five years’ experience working at Senior Marketing Management level.
If English is not your first language, you’ll usually need an IELTS Academic score of 6.5, with at least 6.0 in each component, a Cambridge Certificate of Advanced English at grade B or above, or an accepted equivalent achieved within the previous two years.
The total cost of your qualification is made up of:
- Tuition fees, paid to your chosen Accredited Study Centre
- CIM membership, which starts from £65 per year
- CIM assessment fees
The current assessment fees for the Level 7 Marketing Leadership Programme are £870 at all rates. This figure is based on successful completion at the first attempt. Resits require additional fees.
The course was one of the best I have ever attended. The course material provided was practical and the Course Director explained everything so thoroughly that it was simple to understand. More importantly, it was easy to see how what I have learnt could be implemented in my organisation! I am truly inspired.
What you'll learn
You’ll develop senior-level marketing leadership skills across strategic challenge analysis, change leadership, consultancy, business growth and sustainable transformation.
- Contemporary marketing challenges and future strategy
- Strategic thinking and decision-making
- Leading and implementing market-led change
- Managing organisational assets and market position
- Consultancy propositions and client-focused change
- Customer dynamics and business growth
- Sustainable transformation in marketing
- Applying leadership learning to live organisational challenges
Available modules
| Module | What you'll learn | ||
|---|---|---|---|
| Mandatory | Contemporary Challenges | Evaluate the potential impact of emerging contemporary marketing challenges and apply strategic thinking to develop future strategies. |  |
| Mandatory | Leading Change | Learn how to manage organisational assets, build and sustain a clear market position, and support market-led change within an organisation. | |
| Specialist | Consultancy | Understand how to develop a sustainable consultancy proposition and respond to business issues by facilitating change within a client organisation. | |
| Specialist | Managing Business Growth | Explore customer dynamics, organisational characteristics and market positioning to support strategic business growth. | |
| Specialist | Sustainable Transformation in Marketing | Examine the role marketing plays in helping organisations balance sustainability commitments with commercial needs. | |
To achieve the CIM Marketing Leadership Programme, you must complete Contemporary Challenges and Leading Change, then choose one elective module.
Each module is worth 20 credits and can also be achieved as a standalone Level 7 Award. The full programme totals 60 credits, with approximately 200 hours of learning per module.
Start this qualification
How it works
- Decide how you want to study.
- Find a study centre.
- Choose your modules and book with your chosen provider.
- Become a CIM member and complete your assessments.
FAQs
CIM training courses are designed for marketers at all career stages, from those developing core skills to experienced professionals looking to deepen their expertise, lead teams or stay current with emerging trends.
CIM training courses are designed for marketers at all career stages, from those developing core skills to experienced professionals looking to deepen their expertise, lead teams or stay current with emerging trends.
CIM training courses are designed for marketers at all career stages, from those developing core skills to experienced professionals looking to deepen their expertise, lead teams or stay current with emerging trends.
