PPC Google Ads

Overview

This highly practical course shows you how to move beyond simple Google AdWords keywords tactics by introducing you to Google Ads Audience Targeting and goal orientated strategies.

You will gain insights into AI bidding strategies, and how to reduce time spent on keyword research. The course covers audience targeting, ROI modelling, campaign restructuring using AI and effective conversion and attribution setup. Additionally, you will learn to optimise ad copy using AI, how to collaborate with agencies and expand campaign reach through Performance Max and Google Shopping.

You will learn how to:

• Leverage AI-driven strategies to enhance PPC campaigns
• Implement PPC test and learn methodology
• Increase efficiency in PPC management
• Collaborate effectively with PPC agencies
• Use Google Performance Max to optimise your advertising

Who should attend?

Marketing or web managers and executives who are required to plan and implement PPC campaigns (B2C or B2B markets).

Learning outcomes

• How to set up AI bidding for PPC campaigns
• Key factors shaping Google PPC management strategies
• How to reduce time spent doing PPC keyword research
• Identify your most valuable target audiences
• PPC strategies to outperform the competition
• How to build an ROI model for PPC
• Restructure PPC campaigns for improved results using AI
• Use attribution and set-up conversions for improved results
• Analysing PPC data to optimise campaign performance
• Developing the right PPC advertising mix for your market
• Leveraging AI-powered copywriting tools to create PPC ads
• Developing an effective PPC campaign
• How to select and work with a PPC agency
• Using the latest tools and techniques to improve effectiveness
• Maximise growth using Performance Max and Google Shopping